Apple's brilliant assault on advertising -- and Google

[ehume]

Here. Money quote:

Publishers are screwed. Google is really screwed.
Consumers win.
Apple really wins.

 

[Ns1]

well that article convinced me to get an ad blocker.

 

[dave_the_nerd]

well that article convinced me to get an ad blocker.

You didn't already have one or two or three stacked on top of each other?

It's the only way I can make the internet still work.

 

[ehume]

Adblock Plus just bought Adblock (or is it the other way around?). They companies can pay them to let their ads through.

I use NoScript. Is that better or worse than Ablock/Ablock Plus?

 

[mmntech]

The huge spike in the popularity of ad blockers is entirely the fault of the marketing industry. The market has become saturated, and people are getting fed up. As the New York Times highlighted this week, more data on the average news site is dedicated to ads than it is to content. Thanks to stingy mobile data caps, this is the 21st century equivalent to fax spam. Using your resources that you pay for to sell more things to you. Even more obnoxious is that you are now a product. Something to buy and sell.

The article is right in pointing out that the content industry will eventually move more things behind the paywall. They don't want to, since it limits exposure. But despite the saturation of advertising, it's getting more difficult stay profitable with it alone. The ad men are the only ones making out like bandits.

Sadly Apple seems like the last holdout. Microsoft just switched to an adware model for Windows 10. Similar to Android's model. Makes my next phone purchase an easy decision though.

 

[Artdeco]

Almost 100% of Google's profits come from advertising, the other stuff is mostly slight of hand, PR stuff that actually costs them money.

 

[dave_the_nerd]

It's too bad we can't just get something like this built into our routers.

A $100 router has parental controls and guest network support, but not adblocking? Lame.