Business Week Link I found this article interesting. When I read it, the first thing I thought of was that Apple is applying the same tactics as Wal-Mart to get lower prices due to the volume of business they do. The difference is Wal-Mart is sells lower priced items while Apple is on the luxury end. Pretty damn ruthless. I also thought the article illustrates Apple's commitment to design. One of the reasons why Apple has garnered many industrial design awards over the years. Interesting note is how Apple plans to increase money spent on the supply chain to double what it's currently spending. That doesn't bode well for competitors looking for parts.