Yeah no thanks. I don't want my perception of reality going through any corporation's control.
Is corporate control possible, yes, but no more so then using your phone or your pc.
Beyond that it is like using a smart phone, which everyone already does, only with a more powerful and intuitive user interface which opens up new uses.
e.g. right now I can look at any item I want to buy in a shop, then get on my phone too google it for reviews, price elsewhere, etc. In the future that info will be available just by looking at it.
Meet someone you haven't seen in years and have forgotten their name - you could go to your phone, search for old photo's, etc. Eventually you will probably find it. With AR it'll just recognise them, pop up their name, when you last met them, what their job is, etc on your smart glasses.
If something you own has broken, you can get on your phone, and google for the video on how to take it apart, then go back and copy the instructions, or with AR you can wear your smart glasses and effectively have the instructions super imposed onto the real item in your view - e.g. you see the screws you need to remove highlighted, and instructions on which way to unscrew them, how to remove the panel, etc.
You are out and the kid is trying to use the washing machine, you can effectively draw in virtual chalk a circle around the button he needs to press in his vision (so the chalk stays around the button as they move around).
If you are shopping for clothes or decorations or something that you really want to see in place then with AR you can see the new tv hung on your wall, you can look into a virtual mirror and see yourself wearing the clothes you want to buy.
You can hate all you want but just like the world has become dependent on smart phones, so it will become dependent on ar glasses. The market will be as big as the smart phone one.