Looking at NYC's GreeNYC campaign logo -- a little green apple with curve bisecting it -- it certain looks harmless. The GreeNYC campaign was launched by Mayor Bloomberg as part of a vision for sustainability over the next twenty-five years. It aims to cut the city's carbon emissions by 30 percent and to conserve natural resources.
The innocent looking logo has been popping up of late on bus shelters, hybrid taxis and shopping bags from Whole Foods. The city filed for trademark for the logo in May 2007. Soon after filing Apple began a fierce legal campaign against the symbol, which it has continued to escalate to the present. Apple claims that the earth friendly logo will, "seriously injure the reputation with which [Apple] has established for its goods and services."
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Round one, start!!!