Riddle me this.....
When has apple ever NOT
done whatever they wanted, however they wanted, at whatever pace they wanted ?
moto/IBM to intel
gumdrop toy iMacs into slick modern AIO semi-pro power rigs
32bit to 64bit
old clunker macOS to Darwin/Next/OS X
yada yada yada
When they were ready to make smartphones a REAL thing, they did...
When they are ready to drop Intel cpu's like mushy rotten potatoes in favor of their own in-house chips, they will
Apple wanted to stomp all game console hardware makers out of existance, they could & they would
yada, yada, yada
Apple has smaller market share than many other, much larger companies, but continues to thrive while the others struggle and/or boondoggle their way through whatever the latest techno-tribble of the day/week/month/year/decade is .....
Say what you will about them, good, bad, or otherwise, but these are the FACTS
people, there is little to be gained from trying to debate them or read anything more into it than that