AORUS as a brand?

Gunbuster

Diamond Member
Oct 9, 1999
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Someone please explain AORUS to me. Can anyone here say they are excited by the workout obsessed do you even lift bro gaming eagle now slathered over Gigabyte's enthusiast product line?

It's pretty much guaranteeing I never buy a Gigabyte product again. Does anyone else feel the same about the mascot no one asked for?

The MSI dragon fetish was bad enough, now I'm just waiting for ASUS to reveal an extreme platypus.
 
Feb 25, 2011
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You don't have to buy one of those - they still make perfectly serviceable non-gaming motherboards.

MSI had dragons. So did Soyo, although their design was not garish by today's standards, it stood out.

fullboard.jpg


There are a lot of kids who are worried about what their computers look like, and have a very weird concept of aesthetics.

There's some in every hobby, though.

th
 

Valantar

Golden Member
Aug 26, 2014
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I guess it's no more silly than Asus' "Republic of gamers." I'd like to know a) who's president of this Republic, and b) how I can vote. Also, their "frowny face" logo isn't exactly better than all the cheesy macho (often, but not always mythical) beasts out there in the gaming world. Razer, MSI, Aorus... They're all the same. The only thing to do is ignore it and move on. I'm pretty sure their brand design departments are run by 13-year-olds.
 
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Insomniator

Diamond Member
Oct 23, 2002
6,294
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Someone must be into it, since all the gaming brands repeatedly design and market their systems like so.

I don't think these companies' marketing departments could be that far off, I have a feeling that the majority of the sales (even for $2k+ auros like systems) are parents buying their kids this stuff.

The 20/30's reviewing these products and posting in forums complaining about stupid dragon logos (I agree) are the minority of sales.
 

VirtualLarry

No Lifer
Aug 25, 2001
56,570
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I don't think these companies' marketing departments could be that far off, I have a feeling that the majority of the sales (even for $2k+ auros like systems) are parents buying their kids this stuff.

The 20/30's reviewing these products and posting in forums complaining about stupid dragon logos (I agree) are the minority of sales.
You might be on to something there.
 

Mr Evil

Senior member
Jul 24, 2015
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...I don't think these companies' marketing departments could be that far off..
It's not uncommon for an entire industry to get it all totally wrong. For instance I remember when search engines wanted to stuff as much junk onto their home pages as possible, then Google came along and showed that most people actually much preferred minimalism.
 

Valantar

Golden Member
Aug 26, 2014
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It's not uncommon for an entire industry to get it all totally wrong. For instance I remember when search engines wanted to stuff as much junk onto their home pages as possible, then Google came along and showed that most people actually much preferred minimalism.
Yep. Also, the gaming market in all its permutations - from YouTubers to pro gamers to famous personalities at various companies - is dominated by the overly macho teenage (mentally and/or physically) dudebro personality and aesthetic. I'd wager the vast majority of gamers don't actually identify strongly (let alone wholly) with this type of identity, but those who don't might not have a similarly simple and "marketable" identity to suggest as an alternative. Still, we do have other lines, like ASUS' TUF series (which seems to fluctuate between trying to appeal to everyone and setting its sights on the workstation crowd) and similar "more professional" and somewhat toned-down products. Also, a minimalist aesthetic - which seems to be the strongest alternative to the macho-maximalism of the gamer crowd - is really hard to implement on a motherboard.

I'd settle for something as simple as being able to easily remove gaudy stickers and turn off flashy lights, tbh. I don't mind big, fancy heatsinks even though a simple copper pin-fin setup would probably be more effective. They do the job.
 

Skurtr3ynolds

Junior Member
Jun 17, 2019
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The way I see it , you buy cool shoes and a nice car and put wheels and lights on the car , why not have a computer that fits your style since you style eveything else in your life ? I agree with the above comments though , I mean if you look like a hobo and wear a Kmart stretched out t shirt ..... Don't the RGB model lol. But if you have a cool living room / hangout center with a glass pc case then I would imagine you don't want a mobo that looks like the color of a turd from a dog who are too much grass hah. If the surroundings are cool and a smart home get the pcto match. Aorus as a brand I?'m happy with my first build on an aorus pro z370 wifi. Its feature packed enough for me which is a pretty rare occurrence in life. Haven't tried their other stuff but I wouldn't be afraid to. The gigabyte 1660 oc kind looks like a fart in the glowing rgb tornado that is my NZXT Phantom case . even if it's subtle white LEDs it's nice .
 

Pohemi

Lifer
Oct 2, 2004
10,673
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Only ever had two Gigabyte purchases- an Nforce 3 motherboard for the brand new AMD64 chips, and a Radeon RX 580 8gb. Had problems with both (though not DOA). Faulty PC parts are going to happen...but their customer service (or lack thereof) left me with an extremely bad taste in my mouth. I will not purchase another Gigabyte product, 'premium' line or not. In my opinion...it's amazing that they have lasted this long, while subjectively better products such as DFI are now all but forgotten.
 
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daveybrat

Elite Member
Super Moderator
Jan 31, 2000
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Any PC hardware directly or indirectly related to Gigabyte is a problem waiting to happen.

I'm not sure how much real experience you've had with Gigabyte products, but i've used hundreds of their motherboards and they are one of my top 3. Only had a few DOA and most are still running solid today.
 

klr1956

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Jun 21, 2019
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www.madmagazine.com
I did 1 build with a Gigabyte MB and that turned out to be 1 too many. And if you think "a few DOA"s and "most are still running" ( as opposed to "all are still running") is acceptable then I have several acres of ocean front property in North Dakota that I'll sell you for just $100!
 

daveybrat

Elite Member
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I did 1 build with a Gigabyte MB and that turned out to be 1 too many. And if you think "a few DOA"s and "most are still running" ( as opposed to "all are still running") is acceptable then I have several acres of ocean front property in North Dakota that I'll sell you for just $100!

Ummm, a few DOA boards out of hundreds is well beyond exceptional in the computer business. Like i said, i've run a computer store for 20 years so my experience is from hands-on.
 

klr1956

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Jun 21, 2019
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www.madmagazine.com
I'm not sure how much real experience you've had with Gigabyte products, but i've used hundreds of their motherboards and they are one of my top 3. Only had a few DOA and most are still running solid today.
I did 1 build with a Gigabyte MB and that turned out to be 1 too many. And if you think "a few DOA"s and "most are still running" ( as opposed to "all are still running") is acceptable then I have several acres of ocean front property in North Dakota that I'll sell you for just $100!
 

klr1956

Junior Member
Jun 21, 2019
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www.madmagazine.com
Ummm, a few DOA boards out of hundreds is well beyond exceptional in the computer business. Like i said, i've run a computer store for 20 years so my experience is from hands-on.
Which "computer business" are YOU in?

Also, I'm an EE and CompTIA+/Microsoft certified. I've worked in the Engineering/IT industries since 1979, at one point teaching at a prominent tech school. Running a computer store implies absolutely nothing in terms of technical proficiency. And I judge Gigabyte according to the 1 Gigabyte MB I had the displeasure of struggling with. It turned out to be a doorstop (corrupt UEFI Bios) and currently lives at a landfill somewhere.

Never question my competence. I forgot more about electronics and computers than you could possibly ever know.
 

daveybrat

Elite Member
Super Moderator
Jan 31, 2000
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Which "computer business" are YOU in?

Also, I'm an EE and CompTIA+/Microsoft certified. I've worked in the Engineering/IT industries since 1979, at one point teaching at a prominent tech school. Running a computer store implies absolutely nothing in terms of technical proficiency. And I judge Gigabyte according to the 1 Gigabyte MB I had the displeasure of struggling with. It turned out to be a doorstop (corrupt UEFI Bios) and currently lives at a landfill somewhere.

Never question my competence. I forgot more about electronics and computers than you could possibly ever know.

I too am A+/Microsoft certified and have been doing this for almost 25 years. My proficiency is tested on a daily basis and is very high. And like i said, i've used hundreds of Gigabyte boards, you have used a single "1".

Who do you think has more experience with Gigabyte products, me or you??
 

klr1956

Junior Member
Jun 21, 2019
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www.madmagazine.com
I too am A+/Microsoft certified and have been doing this for almost 25 years. My proficiency is tested on a daily basis and is very high. And like i said, i've used hundreds of Gigabyte boards, you have used a single "1".

Who do you think has more experience with Gigabyte products, me or you??
You, because you don't learn from your mistakes.

Your store only survives because today's IT industry is flooded with incompetent individuals. Today, people are always complaining about technology. But the truth is that the technology is fine. It's the human element (dorks like you) that is the problem You're are clearly a hack (not hacker) at best.

Go get some more hands-on experience counting the money you made from customers who came to you only because there is no better (or another) local resource.

I've had enough of your mindless babbling. I'm going to "ignore" you.




Trolling and insulting in the tech forums isn't allowed

Read the rules before continuing any more posting.
https://forums.anandtech.com/threads/anandtech-forum-guidelines.60552/


esquared
Anandtech Forum Director
 
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UsandThem

Elite Member
May 4, 2000
16,068
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You, because you don't learn from your mistakes.

Your store only survives because today's IT industry is flooded with incompetent individuals. Today, people are always complaining about technology. But the truth is that the technology is fine. It's the human element (dorks like you) that is the problem You're are clearly a hack (not hacker) at best.

Go get some more hands-on experience counting the money you made from customers who came to you only because there is no better (or another) local resource.

I've had enough of your mindless babbling. I'm going to "ignore" you.

Wow! :eek:

Talk about joining and getting noticed right away. You aren't wasting any time at all!
 

klr1956

Junior Member
Jun 21, 2019
7
0
6
www.madmagazine.com
"What's popular is not always right and what's right is not always popular."

-Albert Einstein

Yes, the measure of my time as a forum member is also a measure of my technical expertise.

You are certainly another dork to "ignore".



Continuing insults just gets you more infractions.


esquared
Anandtech Forum Director
 
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klr1956

Junior Member
Jun 21, 2019
7
0
6
www.madmagazine.com
"What's popular is not always right and what's right is not always popular."

-Albert Einstein

Yes, the measure of my time as a forum member is also a measure of my technical expertise.

You are certainly another dork to "ignore".
Wow! :eek:

Talk about joining and getting noticed right away. You aren't wasting any time at all!
You, because you don't learn from your mistakes.

Your store only survives because today's IT industry is flooded with incompetent individuals. Today, people are always complaining about technology. But the truth is that the technology is fine. It's the human element (dorks like you) that is the problem You're are clearly a hack (not hacker) at best.

Go get some more hands-on experience counting the money you made from customers who came to you only because there is no better (or another) local resource.

I've had enough of your mindless babbling. I'm going to "ignore" you.




Trolling and insulting in the tech forums isn't allowed

Read the rules before continuing any more posting.
https://forums.anandtech.com/threads/anandtech-forum-guidelines.60552/



esquared
Anandtech Forum Director

If you took the time to read all the posts you would see that I did not start this back-and-forth. But I am certainly not going to ignore derogatory replies posted for no good reason.

The initial post asked for opinions on Gigabyte MB's. I gave mine. And then the poster questioned my opinion, coming-on like some Gigabyte poster child.

Go moderate where it is truly needed.




Sure you started it.
" Never question my competence. I forgot more about electronics and computers than you could possibly ever know. "

Now you're going for the trifecta with the mod callout.


esquared
Anandtech Forum Director
 
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UsandThem

Elite Member
May 4, 2000
16,068
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lol...fizzles as quickly as he ignited :rolleyes:

More like a cherry bomb, if you ask me. :p

As far as even attempting to get this thread back after all of that hot mess, IMO Gigabyte has great motherboard designs (minus all the over-the-top RGB they've gone with), with excellent engineering.

However, the main reason I quit using them over the last few builds (after primarily using them for so many years) was their software / BIOS team. A company can have excellent hardware, but if they struggle to provide stable and consistent updates, it doesn't really matter.

My last Gigabyte board (Z170-UD5) was great until I needed to update the BIOS because of the various Intel security exploits, and it made a rock-solid board become finicky with so many instabilities. Then it would take their software team much longer than their competitors to release a fix. Maybe in a few more years I'll take a look and see if they have improved on the support side again.
 

VirtualLarry

No Lifer
Aug 25, 2001
56,570
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Yeah, Gigabyte boards on the whole sure aren't what I would call "perfect", but I'm mostly happy with them.

I had Gigabyte boards back in the P35 days, and they performed and ran exemplary. I'm running some Gigabyte AM4 boards these days, and one of the two X370 ATX boards that I installed to replace some budget ASRock AB350M Pro4 boards, which were getting long in the tooth after two years and barely sort of holding on (mostly ASRock UEFI issues), lost it's primary PCI-E x16 slot. Granted, those Giggy boards were refurbs. In my main rig, I've got a Giggy B450 AORUS PRO WIFI, which has been running well for me, and the first board that I've had that would take all of my Team Vulcan DDR4-3000 (all four sticks - all DIMM slots fillled!), and actually run them at XMP speeds without issue, something that my AB350M Pro4 ASRock boards had never been able to do. Plus, Wifi and Intel LAN.

The idea that some forum-n00b can come on here and claim with a sample size of "1", that Gigabyte sucks because he had a problem with his board, and attempt to call out and humiliate everyone who disagrees with him, that was a bit rich. Sure, there are issues with particular boards, and with nearly all of the mobo companies if you look hard enough, but Gigabyte sure isn't a "bad" motherboard company, not by a long shot. And these recent Gigabyte boards for me, are a change from a long stretch of ASRock board (since Skylake's introduction) that I had been using for my personal machines. (Never had an issue with any of my ASRock Z170 Pro4 ATX boards, they're still running to this day with G4560 CPUs, as secondary mining PCs.)
 
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DrMrLordX

Lifer
Apr 27, 2000
22,521
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I think Gigabyte was one of the first companies to start using solid caps on everything.

Their UEFI design is kind of crappy, and their support in that area is iffy, but then so is ASRock's at a minimum. Asus is apparently getting bad about dropping support for old boards even when they shouldn't (see: C6H, maybe).

My upcoming x570 will probably be a Gigabyte Aorus Master, just from the hardware specs. Looks to be an excellent board. ASRock lost me when they screwed up their X370 Taichi updates repeatedly (losing RAM speed on Summit Ridge) and when they failed to up their game in VRM configs. Asus looks like they'll have great UEFI/microcode support with eh hardware and high prices.

btw the guy who cancelled his account looks like a troll from Mad Magazine. I could be wrong.