Some of their selling points are a little deceptive - for example, as Zenmervolt said, PowerGenix quotes mWh (milli-watt-hours) instead of the more traditional mAh (milli-amp-hours).
To quote from one of the comments at Amazon:
- Energy in eneloop AA cell: 1.25V * 2000mAh = 2500mWh
- Energy in PowerGenix AA cell: 1.65V * 1500mAh = 2475mWh
So a cheaper and more compatible Sanyo Eneloop AA NiMH cell has about the same about of energy as a PowerGenix NiZn cell. The voltage is higher but the current capacity is much lower and so the result is more or less the same amount of usable energy.
The reviews at Engadget and other sites are glowing when it comes to very high discharge applications (ie. a hotshoe flash for an SLR camera), but for replacing your batteries in things like wireless mice and TV remotes where rechargeables can save a lot of money, they are worse than Sanyo Eneloop NiMH cells. The problem is the high self-discharge rate. The quoted rate from Powergenix is ~1% per day, so you'll have ~70% capacity left at the end of a month of sitting around, the quoted rate from Sanyo for Eneloops is ~0.04% per day. So at the end of a month, you'd have 99% capacity left.
I think the Powergenix cells are great for cameras - particularly high drain rate camers (like the ones from HP) - and for large flash units for cameras. But for things like flashlights and TV remotes and toys, the self-discharge of the Powergenix NiZN cells is too high and you'd be taking them out all the time to recharge them.