If you'll be there more than 5 years, you should get a high Effeiciency type (upper 90s). Less than 5 and you can get the 80s type since you won't recoup the extra cost.
As for brands, they are all pretty similar. Everyone has their favorites and the kinds they will tell you suck. But just as many people will tell you the same thing in reverse... I'd recommend getting a bunch of free estimates from local places and seeing what they each tell you is the best brand and why. Then compare the quotes, literature, etc and go with something.
Lots of times they have rebates and things at certain times of year too which you can always ask about. But plan on spending $2k - $4k on average...
One other thing is to compare the warranties and see how long the labor and parts are good for. Some are 5year parts, 1 year labor, some are 5/5 or even more.