Anyone remember the American Living brand of clothing?

Pink Jazz

Senior member
Jan 30, 2016
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I was wondering, does anyone remember the short-lived American Living clothing brand sold at JCPenney? It was a mid-range brand owned by Ralph Lauren, comparable to their own Chaps brand but was sold exclusively at JCPenney.

I wonder, why didn't this brand last long? Chaps seems to hold itself against its chief competitor IZOD, I wonder why American Living failed.

Note that the American Living brand of women's clothing currently sold at Macy's has no relation with the original American Living brand.
 

IronWing

No Lifer
Jul 20, 2001
72,112
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No, but I tend to shop mostly at thrift stores. I do miss JCPenney's Stafford brand of underwear though. It used to be very well made with heavy weight 100% cotton.
 

Pink Jazz

Senior member
Jan 30, 2016
228
8
81
No, but I tend to shop mostly at thrift stores. I do miss JCPenney's Stafford brand of underwear though. It used to be very well made with heavy weight 100% cotton.

The Stafford brand still exists, however, not sure if the underwear is still made.