What was the central argument/thesis of the book, and what was his stance? How does the author reach his argument?
IMO, his central argument was that there is a reason behind every action and/or event in life. Each even has its reason for its occurrence, no matter how small and/or subtle it may be. The Law of the few, Law of Context, and ?The Stickiness factor? are laws that explain the occurrence of events. The Law of the few explains why epidemics occur; only one person is needed to start one, and when combined with connectors, make up for the success to spread a product or trend, or a word of mouth epidemic.
The Stickiness factor answers why certain shows (i.e. Sesame Street) are so effective?the show successfully engages its audience (very young children) by identifying their habits and attention span. This is an example of the stickiness factor, as the creators made adjustments in the way ideas were presented, so that it may ?capture? the reader and engage them. As a result, they become interested in what they are viewing, and are able to learn something useful, as in the Sesame Street.
Lastly, the law of context explains how sensitive people are to ordinary, often subtle changes. These changes can tip cause an epidemic, either positive or negative. Such examples include reducing the crime rate by making the NY subway into a more positive are by removing graffiti to eliminate the atmosphere of crime. Theoretically, this supposedly reduces a criminal?s temptation to disrupt a good environment (by keeping the area clean).
Dunno?.could use help???
TIA.
IMO, his central argument was that there is a reason behind every action and/or event in life. Each even has its reason for its occurrence, no matter how small and/or subtle it may be. The Law of the few, Law of Context, and ?The Stickiness factor? are laws that explain the occurrence of events. The Law of the few explains why epidemics occur; only one person is needed to start one, and when combined with connectors, make up for the success to spread a product or trend, or a word of mouth epidemic.
The Stickiness factor answers why certain shows (i.e. Sesame Street) are so effective?the show successfully engages its audience (very young children) by identifying their habits and attention span. This is an example of the stickiness factor, as the creators made adjustments in the way ideas were presented, so that it may ?capture? the reader and engage them. As a result, they become interested in what they are viewing, and are able to learn something useful, as in the Sesame Street.
Lastly, the law of context explains how sensitive people are to ordinary, often subtle changes. These changes can tip cause an epidemic, either positive or negative. Such examples include reducing the crime rate by making the NY subway into a more positive are by removing graffiti to eliminate the atmosphere of crime. Theoretically, this supposedly reduces a criminal?s temptation to disrupt a good environment (by keeping the area clean).
Dunno?.could use help???
TIA.
Facebook
Twitter