The new Discover card advertisement depicting a trauma resuscitation team intentionally delaying emergent treatment to a patient until the patient's Discover card is APPROVED (on the cash register on the trauma room wall) is insulting to ED physicians. It shows us as mercinaries rather than the dedicated and caring professionals that we are. It implies that we treat patients based on their ability to pay rather than treating illness regardless of financial circumstance. I realize that this ad is meant to be humorous, however,if this ad influences even one patient not to seek care due to the implication that prepayment is necessary, then a tragedy will eventually occur. Please join me in protesting this kind of advertising. The phone number for the executive offices of Nathan Hill, President of the Greenwood Trust Company (parent company to the Discover Card) is (302) 328-3300. The address is P.O. Box 17019, Wilmington, DE. 19850. Thank you