You guys just said the exact same things but used different words to do so.
Taking "raw ideas" does not count when someone has done more than put them on a brainstorming chalkboard.
They may not have been finished products, but they were not random "raw" ideas either.
You know what I hate about ATOT? The fact that everyone has to nitpick into irrelevant pieces of information and make them seem important just to prove they're right.
I'm going to give an example of how Jobs was amazing. MP3 players were around for years before the iPod. They were fairly inexpensive, some were well designed (I loved my Creative Nomad), but they were hard to use for the average person:
- you had to create your own MP3 files
- you had to fill out the tags on the songs yourself
- you had to transfer those files to the player one by one
I don't know if you've ever worked with the average 40 year old, but if you told them to copy a file to a drive, they will look at you cross-eyed. Steve saw an opportunity there. He wanted the technology to do the work, and have the device be as simple as turning on a light switch. The interface had to be simple, limited controls, and as automatic as possible. Around the automation he set up a reoccurring revenue system...with Apple in full control over hardware, distribution, and content. This model didn't work with PC's due to the high costs and footholds in the market, but Steve was convinced it is a legitimate business model.
Full control over every aspect of a product ensures consistency. You have one platform, one OS, one software outlet, and it ensures everything works according to the direction of one person. Steve was to make his model work with the iPad, and it worked wonderfully. It also got people used to the environment, which allowed him to apply the model to previously failed areas using Apple's product clout.
Love or hate Apple, without them we would not be using cheap smartphones, MP3 players would still be for geeks, tablets would be $2000 toys that nobody buys, and electronics wouldn't be pushing as much for thinner, sleek designs that we all love so much.
This was all under Steve's direction, and it worked because he was an insistent, picky, and artistic bastard. There's not very many people that could have pulled this off, but he did it very well.