WHAT: Dell has teamed up with smooth talking legendary actor Burt Reynolds and other celebrities to launch a star studded holiday campaign on
www.YoursIsHere.com -- an interactive, personalized wish list that helps consumers finally get the gifts they really want for the holidays via personalized video messages persuading friends and family to chip in on a gift.
WHO:
* Burt Reynolds for the ?Star Power Sell?
* Chuck Liddell for the ?Hard Sell?
* Brooke Burke for the ?Soft Sell?
* Estelle Harris for the ?Guilty Sell?
* Ice-T for the ?Silky Sell?
* Vivica A. Fox for the ?Sassy Sell?
WHEN: Starts FRIDAY, November 16, 2007 and runs through January 31, 2008
WHERE:
www.YoursIsHere.com
HOW: To begin, simply log on to YoursIsHere.com and follow these easy steps:
* Pick what you want ? From the latest Dell notebooks and desktop computers to the hottest personal electronics.
* Choose your celebrity ? Select Burt or another celebrity to make a winning sales pitch on your behalf.
* Start your virtual piggy bank ? Visitors over the age of 18 set up a PayPal account where family and friends can chip in towards the wish list.
* Add to your social network ? Share the virtual piggy bank with friends by posting the fundraising widget on YoursIsHere and MySpace pages.
* Get the word out ? Send email links of personalized celebrity video pitches to family and friends.
http://biz.yahoo.com/bw/071116/20071116005638.html?.v=1
. sorry if repost.
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