I've had a 26" widescreen HDTV for a year and a half without any problems whatsoever. Luck of the draw maybe, but I doubt it. Most electronics are made by a small number of companies anyhow, store brand in most cases simply means remove the $200 name badge. That coupled with the fact that electronic failures (as in the failure of any single electronic component) are an entirely random occurence (from a probability theory class in my college math major...), meaning with the same part one may fail immediately and one may last 30 years or more, means it's not often worth paying the premium for name brands, unless there is a feature you can't get elsewhere.