I think it may surpass WoW as the pinnacle of all that is wrong in MMORPGs.
The core of this game is going to be rigidly defined groups which means being in a huge guild or else lots of LFG. Therefore, it's going to only appeal to hardcore gamers....i.e. losers with no lives who will bring no character or personality to the game.
And, in the end, you'll do everything you do now. Kill minions, level up, kill bosses, do quests, go on raids. Except everything will be named and look slightly different. Weeeeeee----hhaaaaaaaaa!!