The new MSI TwinFrozr Gaming has the new upgraded cooler/fans. It should even be better than the MSI Lightning version of the 770.
The
noise levels should be very good. However, I can't see how spending ~$320-330 on a 770 2GB is a good deal right now with R9 290 after-market cards imminent and smoking it by 25% while delivering DX11.2, double the VRAM and Mantle update.
770's performance in BF4 also leaves much to be desired, where a $70 R9 290 is faster by 34%!
Toyota, I think this time you really should have switched to AMD.