The big boxes use it as a draw. Besides paper is relatively heavy and sizeable so shipping becomes a large percentage of the cost - it doesn't cost Staples any more to throw a bunch of paper in the semi or van that goes out to the stores from their distribution centers. Try to get a ream of 20 lb. paper delivered for less than $4. by mail order.. No way, Jose!
Staples has been having excellent buys on Fuji (some of the best you can get period - I got some FAR not long ago) and their store brand is pretty good too. I just noticed that the Staples' glossy Photo Plus paper that I use is on sale this week. 30 sheets 8.5x11" or 100 sh 4x6", $5. AR. I got what I have now BOGO!
.bh.