Link
WASHINGTON (Reuters) - Advertisements launched by the tobacco industry to limit teen smoking may actually make them want to smoke more, researchers and anti-smoking activists said on Wednesday.
The ads seem to appeal to the contrary nature of many teens, and are "distinctly counter" to expert findings that have found that directly telling teens not to smoke only encourages them, a report published in the American Journal of Public Health finds.
They urged Philip Morris Cos Inc to drop its "Think. Don't Smoke" campaign, and said their own approach seemed to work better to discourage adolescents from smoking.
"The Philip Morris campaign is only intensifying the tobacco epidemic the country finds itself in today, and we will continue to work with (the American Legacy Foundation) and others to address this important public health issue," Dr. Mohammad Akhter, executive director of American Public Health Association (news - web sites), which publishes the journal, said in a statement.
Philip Morris said it would consider the criticisms.
"Philip Morris U.S.A.'s Youth Smoking Prevention department will review the study and supporting data and then seek a meeting with the American Legacy Foundation to learn more about their methodology and conclusions as well as to discuss ways we can work together toward our common goal of preventing youth smoking," Howard Willard, senior vice president for youth smoking prevention at the company, said in a statement.
"We are very interested in reviewing the American Legacy Foundation's study to see if any changes to our approach are warranted."
cont.............................
WASHINGTON (Reuters) - Advertisements launched by the tobacco industry to limit teen smoking may actually make them want to smoke more, researchers and anti-smoking activists said on Wednesday.
The ads seem to appeal to the contrary nature of many teens, and are "distinctly counter" to expert findings that have found that directly telling teens not to smoke only encourages them, a report published in the American Journal of Public Health finds.
They urged Philip Morris Cos Inc to drop its "Think. Don't Smoke" campaign, and said their own approach seemed to work better to discourage adolescents from smoking.
"The Philip Morris campaign is only intensifying the tobacco epidemic the country finds itself in today, and we will continue to work with (the American Legacy Foundation) and others to address this important public health issue," Dr. Mohammad Akhter, executive director of American Public Health Association (news - web sites), which publishes the journal, said in a statement.
Philip Morris said it would consider the criticisms.
"Philip Morris U.S.A.'s Youth Smoking Prevention department will review the study and supporting data and then seek a meeting with the American Legacy Foundation to learn more about their methodology and conclusions as well as to discuss ways we can work together toward our common goal of preventing youth smoking," Howard Willard, senior vice president for youth smoking prevention at the company, said in a statement.
"We are very interested in reviewing the American Legacy Foundation's study to see if any changes to our approach are warranted."
cont.............................
