The main reason for the higher price is the dual circuits providing power the +3.3v and +5.0v/+12.0v rails. Conventional PSUs use a shared circuit for both outputs. This is why when shopping for a PSU, it's good to look at the "combined" output that PSU is capable of. Usually, the higher, the better. Not because of sheer output volume, but rather that there's enough of an overhead ceiling that if one rails "steals" too much from another, it won't cause instability with the system.
The TruPower series does away with this old method and regulate each output independently. In theory, this should provide much greater stability, power efficiency, and consistency of output. As far as I know, the TruPowers are the only consumer level PSUs uses this system.