just means you take the larger of the two.
so max{-1,0} = 0, max{32,1000}=1000, max{-10,10}=10
basically max{-x,x} intuitively says you take the positive value of the two.
(i.e. if x is negative, -x will be positive so you take that. if x is pos, x will be positive so you take that)
so you just consider abs as piecewise linear function
from (-inf,0) |x|=-x, for [0,inf) |x|=x
... (-inf,0) max{-x,x}=-x, for [0,inf) max{-x,x}=x (so they are equivalent)