I think it's true that most Android users don't care what version they're running. Also, the customizations that phone manufacturers put on them means there's a bigger difference between an HTC phone and a Samsung phone running the same version of Android than between two Samsung phones running different versions of Android, for example. You're not really buying an "Android phone" so much as Samsung or HTC or whatever, that just happens to be based off Android. The only real "Android phones" are those in the Nexus series IMO.
I actually think iPhone users are more aware of what version they're running. Apple promotes and markets new iOS releases in a completely different way to how Android phone manufacturers market new versions of Android:
http://www.apple.com/ios/
There's a reason for that: Apple is still selling the 3GS, 2.5 years after its release. In order to compete with the onslaught of cheap Android phones, they have to give the impression that the 3GS is still cutting edge, as long as you're running the latest iOS.
Meanwhile, Android manufacturers seem to release new, slightly redesigned but almost identical mid-range and low-end phones every 4 months. They *want* to obsolete old devices in order to sell new ones.
I actually think iPhone users are more aware of what version they're running. Apple promotes and markets new iOS releases in a completely different way to how Android phone manufacturers market new versions of Android:
http://www.apple.com/ios/
There's a reason for that: Apple is still selling the 3GS, 2.5 years after its release. In order to compete with the onslaught of cheap Android phones, they have to give the impression that the 3GS is still cutting edge, as long as you're running the latest iOS.
Meanwhile, Android manufacturers seem to release new, slightly redesigned but almost identical mid-range and low-end phones every 4 months. They *want* to obsolete old devices in order to sell new ones.
