- Jan 27, 2002
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Caribbean-based ad company Avenue Media last month accused New York-based DirectRevenue of using competing software to detect and delete Avenue Media's Internet Optimizer program from its customers' computers. According to the Nov. 24 complaint, DirectResponse's [sic] software detects Internet Optimizer and then sends a command to "kill" the program, a process that deletes its files from the PC registry and from the computer altogether.
According to Avenue Media, this uninstall tactic has caused the company to lose 1 million users - nearly half of the installed base, and has resulted in up to US$10,000 per day in lost revenue. Companies that value their customer base would be walking on shaky ground by deleting and modifying installed programs, but adware and spyware companies operate on the fringe of ethical practices. Their target customer is not the tech savvy computer owner who keeps track of installed programs, instead they prey on individuals who like browser do-dads while ignoring EULAs and what processes are running in the background. When customers balk, they point to the EULA which states:
"You further understand and agree, by installing the Software, that BetterInternet and/or the Software may, without any further prior notice to you, remove, disable or render inoperative other adware programs resident on your computer ..."
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According to Avenue Media, this uninstall tactic has caused the company to lose 1 million users - nearly half of the installed base, and has resulted in up to US$10,000 per day in lost revenue. Companies that value their customer base would be walking on shaky ground by deleting and modifying installed programs, but adware and spyware companies operate on the fringe of ethical practices. Their target customer is not the tech savvy computer owner who keeps track of installed programs, instead they prey on individuals who like browser do-dads while ignoring EULAs and what processes are running in the background. When customers balk, they point to the EULA which states:
"You further understand and agree, by installing the Software, that BetterInternet and/or the Software may, without any further prior notice to you, remove, disable or render inoperative other adware programs resident on your computer ..."
Read more
