When people lose their job and face hard times, then because of the policies of a good president despite attempts by a not so good congress to derail that president, those policies create jobs and our outlook for the future has hope, it make sense to conserve financially once a paycheck is coming in and spend as little as possible.
After all, with republicans now controlling the house and senate, you never know what crap they will pull next.
Most people were caught off guard by the 2008 GW Bush economic meltdown.
Many lost jobs and then lost their homes, cars, livelihood, and families. Not to mention all hope.
While many savings and 401K retirement plans have recovered since the 2008 market crash, a lot of retirees living off retirement funds in 2008 lost much.
And at their age, they were not able to return back into the job market to replenish their losses.
Bottom line, people are working again, but spending less.
They do not want to be caught off guard a second time.
And while republicans are elected, people do not trust them to do the right thing in the peoples best interest.
On top of all that, things are changing in other areas.
Cars use less gas and are more efficient. People spend less.
Housing is more affordable. Houses cost less.
And technology saves people a lot of money.
More people drop expensive cable and satellite companies for cheaper internet media.
Cell phones instead of land lines.
Netflix instead of HBO via cable and satellite.
Lower gas costs and job gains would normally entice people to spend more.
But after the shell shock of the Bush administration, and the wars, and the economic losses, people are more cautious with their paychecks.
Anyone that suffered through the Bush years, lost much, but have now managed to recover, those folks are not going to be foolish a second time.
Not unless they are fooled into voting more republicans in office.
Should that happen, look out!