AMD's X399 naming scheme?

[ArchAngel777]

I may be very late to the party, but does anyone else find it unethical marketing to name a platform X399 when they know Intel is working towards that eventually? With the Intel X299 coming out, I can see uninformed people saying "Hey, wow, the X399 must be be better than the X299!"

Hey, I have nothing against AMD, and I am not posting this to start anything. Just curious if anyone else thought the same thing. Though, I also admit maybe I am ignorant of some facet of this. Face value says their marketing is a bit unethical, IMO.

That said... I know other companies have done this, and the graphics card division has done this as well in the past.

Kudos to AMD for bringing out Threadripper. We need more competition.

 

[T1beriu]

This is kids play compared to Intel's unethical tactics to cripple AMD out of the market.

I don't find it unethical. But if they named it X299 to confuse and steal naive customers from Intel's camp, then I would.

 

[Topweasel]

Wouldn't the X370 be complicit as well when dealing with the Z270? But taking a name that Intel might use before they can use it, isn't even unethical. Hell Linksys created a VOIP phone called the iPhone because Cisco through random purchases ended up with that trademark and they want to put pressure on Apple about using name eventually allowing Cisco access to Apple's patent library.

It was a name never used, that they had no plan to use, and was just wilting away till Apple announced the iphone and then suddenly it was important to Cisco.