AMD will retire the ATI brand

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Will Robinson

Golden Member
Dec 19, 2009
1,408
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Do you think Intel might prefer not having the AMD logo on PC's with their CPU inside? I can see it now...
Re quote above...
That's one of the reasons they are doing it.
With an Intel CPU "inside" the OEMs can put a Radeon Graphics sticker next to the Intel badge and keep both companies happy.(oops dunno if happy is allowed to be used in VC&G)..oh well..I'll risk it.:wub:

AMD Radeon sounds good to me,surely most people outside of video card enthusiasts are more familiar with AMD then were ever in the know about ATi.

Bottom line...it's not NVidia and that's good enough;)
Keep wondering why Apple hasn't snapped up NVidia...seems a perfect fit?


Mocking moderators over the grounds of a prior warning is not acceptable...but I can see you knew that already.

No more sly mod mockings please.

Moderator Idontcare
 
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Acanthus

Lifer
Aug 28, 2001
19,915
2
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ostif.org
Re quote above...
That's one of the reasons they are doing it.
With an Intel CPU "inside" the OEMs can put a Radeon Graphics sticker next to the Intel badge and keep both companies happy.(oops dunno if happy is allowed to be used in VC&G)..oh well..I'll risk it.:wub:

AMD Radeon sounds good to me,surely most people outside of video card enthusiasts are more familiar with AMD then were ever in the know about ATi.

Bottom line...it's not NVidia and that's good enough;)
Keep wondering why Apple hasn't snapped up NVidia...seems a perfect fit?

Nvidia is in a pretty bad business position unless they can either get an x86 license by merging with Via, or win their complaint with the SEC over the chipset war with intel.

Tegra 2 isn't selling all that well (at least they did land the next gen PSP), and the integrated graphics market is quickly evaporating. This leaves them with GPU and GPGPU.

Although if Nvidia keeps tanking like they have been, it would be an incredible opportunity to snap up a crap ton of graphics IP.
 

bunnyfubbles

Lifer
Sep 3, 2001
12,248
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Its about time.

Anyone who thinks this is a bad idea is just sentimental.

This actually should have been done sooner, if not right away, to get any confusion over with as soon as possible as well as to build up the AMD brand as a graphics powerhouse considering the market's move towards the hybridization of the CPU and GPU. AMD's current lag in CPU performance would effectively be equalized by ATI's GPU...that is if they actually had any Fusion products on the market.


And while they're retiring brand names, they need to give Athlon the axe, or at least drastically reduce to an extremely diminished capacity, much like Pentium. Even though I actually know better I find myself instinctively shying away from Athlon labeled products just because it sounds old to me, even if I know the tech is new and performance is acceptable.
 

LoneNinja

Senior member
Jan 5, 2009
825
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I've referred to ATI products as AMD products for awhile now, this really doesn't bother me in the least, but it would be a different story if they axed the radeon name.
 

Dark Shroud

Golden Member
Mar 26, 2010
1,576
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I am sad to see the ATI name go. But as long as they're keeping Radeon I guess I'm ok with it.

AMD Radeon sounds good to me,surely most people outside of video card enthusiasts are more familiar with AMD then were ever in the know about ATi.

Bottom line...it's not NVidia and that's good enough;)
Keep wondering why Apple hasn't snapped up NVidia...seems a perfect fit?

It will amuse me to a degree to have both Intel & AMD emblems next to each other on my case.

Nvidia is very arrogant and won't sell out. They'll get hit with a hostile takeover before selling out.
 

Scali

Banned
Dec 3, 2004
2,495
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Since AMD is about to introduce Fusion, I suppose the separate AMD and ATi brands would just be confusing.
 

Scali

Banned
Dec 3, 2004
2,495
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I dunno, most uninformed consumers equate AMD with "cheap", and maybe even "buggy/slow/underpowered/unstable", if they haven't kept up with the times.

The same would go for ATi... their pre-Radeon/Catalyst days weren't exactly glorious.
 

HendrixFan

Diamond Member
Oct 18, 2001
4,646
0
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They could buy both. And have money left over.

They couldn't buy both without a bunch of anti-trust heat coming their way at the very least. More likely the purchase of both would be outright barred.

Hypothetically speaking though, they could buy both and have cash left over.
 

Skurge

Diamond Member
Aug 17, 2009
5,195
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atidropped_3_dh_fx57.jpg
 

bryanW1995

Lifer
May 22, 2007
11,144
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Do you think Intel might prefer not having the AMD logo on PC's with their CPU inside? I can see it now...

"Intel Inside" and AMD too :)

they're just going with "radeon" instead of "amd radeon". smart marketing move imho, makes it easier to put them in intel machines. besides, if you're intel would you rather support amd as an anemic 2nd fiddle that keeps the anti-trust people off your case or would you rather jhh and his "whoop-ass"? especially if you plan to buy jhh's company in a few years if its market cap continues to drop?

wreckage said:
Based on current market cap numbers they could buy AMD for over $1.5 billion less than NVIDIA.

amd at least has potential. their best case if BD is strong in cpu and gpu will be domination of the gpu industry and a more competitive cpu/platform position. nvidia's best case is running a holding pattern in the high end gpu space and magically creating a market where none existed before, then hoping against hope that intel and amd can't outcompete them there. fusion and sb are REALLY bad news for nvidia, I'll be interested to see what their stock looks like over the next year or so.
 
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Scali

Banned
Dec 3, 2004
2,495
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Wouldn't be the first time you could have both Intel and AMD in one machine.
In the early days, AMD used the same sockets as Intel, which meant you could combine an AMD CPU with an Intel chipset.
And for those who remember the Intel i740 videocard... you could put that in an AMD system.

I think an Intel CPU and AMD GPU is a better deal than either of those Intel+AMD systems though :)
 

Zap

Elite Member
Oct 13, 1999
22,377
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This puts a new twist on the whole "rebadging" argument. Now, instead of rebadging products, a whole brand was rebadged!
 

Idontcare

Elite Member
Oct 10, 1999
21,110
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Only applies to future products, not rebranding the existing ones, if I understand correctly.
 

evolucion8

Platinum Member
Jun 17, 2005
2,867
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Wouldn't be the first time you could have both Intel and AMD in one machine.
In the early days, AMD used the same sockets as Intel, which meant you could combine an AMD CPU with an Intel chipset.
And for those who remember the Intel i740 videocard... you could put that in an AMD system.

I think an Intel CPU and AMD GPU is a better deal than either of those Intel+AMD systems though :)

Socket 7 anyone? :p
 

Wreckage

Banned
Jul 1, 2005
5,529
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amd at least has potential. their best case if BD is strong in cpu and gpu will be domination of the gpu industry and a more competitive cpu/platform position. nvidia's best case is running a holding pattern in the high end gpu space and magically creating a market where none existed before, then hoping against hope that intel and amd can't outcompete them there. fusion and sb are REALLY bad news for nvidia, I'll be interested to see what their stock looks like over the next year or so.

AMD is worth less than what they paid for ATI. They are losing a lot of ground to Intel right now and after years are only even with NVIDIA (which could easily change with the GF104 doing so well). As for fusion, that does not affect NVIDIA at all. It's simply a replacement for integrated GPUs. It will not compete with a discrete solution.

As for NVIDIA they have the fastest chip right now and arguably the best bang for the buck chip. Tegra is (finally) starting to show up in tablet and cell phone designs, it's already in the zune and may be in the next PSP. They are also doing well in the super computer business recently scoring a $25 million contract. They have money in the bank (I've heard upwards of $2 billion but not sure the exact amount), this is opposed to AMD's debt which I believe is even more than that.

As an AMD fan going way back (Super Socket 7 FTW), I am very much worried about AMD. I have no worries about NVIDIA until they have as many losing quarters as AMD and are as deep in debt (not to mention having to sell large chunks of their business), then it would indeed be time to worry.

http://www.fudzilla.com/graphics/graphics/how-amd-failed-to-materialize-dreams-made-of-ati
"How AMD failed to materialize its ATI dream"

Time will tell. :whiste:
 
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Skurge

Diamond Member
Aug 17, 2009
5,195
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Yes, or even further back.
AMD's 386 and 486 also shared Intel's socket (they were pretty much carbon-copies of the Intel chips).

Forgive me as im only 19 and wasn't around back then, but how was that even possible?