AMD tells partners to keep ATI branding

[thilanliyan]

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I can understand why since ATI is better known than AMD in the GPU arena.

 

[n7]

I suspect they'd lose a bit too much business if they killed the ATi name.

 

[zephyrprime]

Having a separate brand for a separate product line just makes sense. Look at Intel's great success with the "centrino" brand. Coke makes a wide variety of beverages but they're not all called "Coca-cola"