For those that didn't RTFA. Manju Hegde was a co-founder of Ageia and worked at nVidia for a bit after PhysX was snapped up by nVidia. He currently works for AMD so he's not exactly an impartial observer. Still, I think some of what he says makes a lot of sense and somewhat confirms what a lot of us thought about PhysX.
Manju Hegde said:
My whole point in starting Ageia was to make physics mainstream, so Nvidia has a few PhysX games - I was at Nvidia for a couple of years, and we did get a few games - but I can tell you that it's still not easy to get a game developer to use physics in a meaningful way.
Pretty much a confirmation that nVidia has had to bend over backwards for anyone to use PhysX and that game physics has not really been used in any way that helps advance gameplay. Without nVidia support, I doubt any developer would voluntarily use PhysX in its current form.
AMD would be foolish to license that because it would just be an engineering nightmare. I'm just talking in the abstract here, but to me it doesn't make sense, and I think Nvidia's being disingenuous by making a claim like that. If it was a standard and open system, like Khronos does, then we would have a lobby so we could make changes in the API, but that's not the same with a proprietary API.
The "that" Hegde was referring to was PhysX. I know there was a lot of nVidia fanboys who were swearing up and down about how AMD was holding back gaming by not licensing PhysX. Well, the guy who helped create PhysX is saying it would have been a pain in the rear for AMD to support PhysX in its current form and that until it gets ported to something like OpenCL, don't expect AMD to support it.
I agree with thilanliyan that it's another article about AMD/ATI talking about their future direction, which they're still talking about years later. We've seen it with their GPU accelerated encoding/transcoding, their GPGPU efforts, and their physics efforts. It does give you hope of something concrete coming out with their recent hires as mentioned by Hegde but at the same time, we've heard the same song over and over and over from AMD.