AMD Shrike Processor - More AMD Vaporware

21stHermit

Senior member
Dec 16, 2003
927
1
81
AMD has this new wonder platform, [CPU, GPU, MC, PCIx, Low Power] to compete with Atom. But as best I can tell it's a Powerpoint slide.

Read more here: X-Bitlabs

WHAT'S YOUR TAKE?
 

Phynaz

Lifer
Mar 13, 2006
10,140
819
126
Shrike isn't meant to compete with Atom, it's meant to compete with the succesor to Core 2.
 

aigomorla

CPU, Cases&Cooling Mod PC Gaming Mod Elite Member
Super Moderator
Sep 28, 2005
21,126
3,653
126
Originally posted by: Phynaz
Shrike isn't meant to compete with Atom, it's meant to compete with the succesor to Core 2.

you mean NEHA?

Sorry amd has its heads in the clouds.

They should work on something that will compete with c2d b4 they try going after neha.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
91
Originally posted by: 21stHermit
Topic Title: AMD Shrike Processor - More AMD Vaporware

Originally posted by: X-bit labs
AMD Shrike mobile platform will be based on the code-name Swift processor, which features two x86 processing cores, ATI Radeon HD DirectX 10.1-class graphics processing core, dual-channel DDR3 memory controller as well as PCI Express controller

Originally posted by: 21stHermit
WHAT'S YOUR TAKE?

My first take is your thread title is wrong, x-bit labs clearly states the processor in question is the long-known about "swift" processor which is part of the Fusion strategy. The processor is NOT Shrike, shrike is the platform.

My second take is that there is such an oddly unnecessary level of prejudice in your choice of words and phrases. Nehalem is vaporware too, as are all discussions on Larrabee and Havendale...and yet I have not seen a thread in this forum titled "Intel Havendale Processor - More Intel Vaporware".

EDIT: strike-out the text of my "third-take"...I realized I was talking out my blow-hole on this one as I was writing "Swift/Fusion/Shrike" when my brain was thinking "Kuma" the entire time (and yes I realize KUMA has nothing to do with integrated graphics so even my thinking there was entirely misplaced!)

My third take here is this is old news, yes? We've all known about and long ago discussed the merits of AMD's forthcoming Fusion efforts. The first generation Swift is based on the K8 core, not the K10, and it is MCM'ed with the GPU (not monolithic).

So what's the deal with the thick anti-AMD posture when all you've linked to is a story about a marketing slide that confirms the rumors long ago discussed, debated, and put to rest?

Originally posted by: aigomorla
Sorry amd has its heads in the clouds.

They should work on something that will compete with c2d b4 they try going after neha.

That strategy at Intel would have had them targeting C2D to compete with K8 instead of K10.

You always want to be targeting your N+1 products to compete with your competitors N+1 products at a minimum, N+1.5 or N+2 of you are really ballsy. Buy you never get ahead, can't possibly get ahead, if all you are doing is targeting your N+1 products to compete with the competitions N product lineup.
 

heyheybooboo

Diamond Member
Jun 29, 2007
6,278
0
0
Originally posted by: 21stHermit
AMD has this new wonder platform, [CPU, GPU, MC, PCIx, Low Power] to compete with Atom.

I'd say Geode is meant to compete against Atom and it's only been around since 2003.
(or, technically, the '90's with the Cyrix MediaGX)

And then, of course, there is the Via Epia which has been around since 2002 ...

 

Phynaz

Lifer
Mar 13, 2006
10,140
819
126
IDC, actually AMD isn't saying Shrike will be built around the Swift cpu any longer. The info they released today says "third-generation Stars processor".

I read that to mean a low power Shanghai cpu.

 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
91
Originally posted by: Phynaz
IDC, actually AMD isn't saying Shrike will be built around the Swift cpu any longer. The info they released today says "third-generation Stars processor".

I read that to mean a low power Shanghai cpu.

See now that's something worth talking about and creating a thread over.

I was unawares that Swift will be 3rd-gen Stars. If I've kept count correctly, Shanghai is 2nd-gen Stars core, so I'm not sure if 3rd-gen Stars is just what they intend to dub the core in Swift or if there is actually an extra rev to the Stars core between Shanghai and Bulldozer.

Not that I don't take your word on it, but can you share the link if you've got it handy so I can educate myself more in depth on today's latest Swift info? (if it's public)
 

Phynaz

Lifer
Mar 13, 2006
10,140
819
126
Originally posted by: heyheybooboo
Originally posted by: 21stHermit
AMD has this new wonder platform, [CPU, GPU, MC, PCIx, Low Power] to compete with Atom.

I'd say Geode is meant to compete against Atom and it's only been around since 2003.
(or, technically, the '90's with the Cyrix MediaGX)

And then, of course, there is the Via Epia which has been around since 2002 ...


Then AMD is screwed again. Geode requires more power, is slower than and is several times larger than Atom.

Wait, that's AMD's new business strategy, isn't it?
 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
91
Originally posted by: Phynaz
IDC,
Sure, here's the article at Ars.

Thanks!

Originally posted by: ars technica
K10/Phenom was a first-generation Stars chip, 45nm Shanghai is presumably the second, but it seems likely that this unknown third-generation part will be a dual-core Shanghai flavor, probably with additional power management features.

Well that answers that riddle by way of saying it continues to be a riddle...

Gen 3 could be in reference to the round-2 45nm technology AMD publicly stated would have HK/MG + ULK.
 

soonerproud

Golden Member
Jun 30, 2007
1,874
0
0
Originally posted by: aigomorla
Originally posted by: Phynaz
Shrike isn't meant to compete with Atom, it's meant to compete with the succesor to Core 2.

you mean NEHA?

Sorry amd has its heads in the clouds.

They should work on something that will compete with c2d b4 they try going after neha.

I disagree

AMD is already two years behind Intel technology wise. If they concentrate on parity with the core2 line, they will continue to be two years behind Intel in performance. Their best bet is to concentrate on nehalem and produce a competent competitor to that line of CPU's.
 

Phynaz

Lifer
Mar 13, 2006
10,140
819
126
Originally posted by: aigomorla
Originally posted by: Phynaz
Shrike isn't meant to compete with Atom, it's meant to compete with the succesor to Core 2.

you mean NEHA?

Sorry amd has its heads in the clouds.

They should work on something that will compete with c2d b4 they try going after neha.

We don't know that Nehalem is the succesor to current generation Core 2 mobile parts either. Is there a mobile Penryn yet?

 

aigomorla

CPU, Cases&Cooling Mod PC Gaming Mod Elite Member
Super Moderator
Sep 28, 2005
21,126
3,653
126
Originally posted by: Phynaz

We don't know that Nehalem is the succesor to current generation Core 2 mobile parts either. Is there a mobile Penryn yet?

he didnt say anything about mobile.

he said core2 which means all core2 cpu's. N+1 according to IDC would be Neha, but im having a hard time digesting this.

Anyhow IDC you lost me at N to the Nth degree and Nth power. :p


And if you want to know the successor to the penryn mobile (santa rosa) is called the Montevina

T9300 series cpu is penryn. There out on P965 santa rosa platforms.


http://en.wikipedia.org/wiki/Centrino

i dont think AMD is gonna be able to compete against that.
According to what im hearing (which isnt much because of NDA) montevina is total ownage. :X

Even outclassing some current c2d desktops.
 

Viditor

Diamond Member
Oct 25, 1999
3,290
0
0
I think everyone is missing the point here...
Swift and Shrike were (according to the last investor's day) supposed to originally be shipping in H1 09.
This is a 6 month calendar slip, not vapourware at all...
 

heyheybooboo

Diamond Member
Jun 29, 2007
6,278
0
0
Originally posted by: Phynaz
Originally posted by: heyheybooboo
Originally posted by: 21stHermit
AMD has this new wonder platform, [CPU, GPU, MC, PCIx, Low Power] to compete with Atom.

I'd say Geode is meant to compete against Atom and it's only been around since 2003.
(or, technically, the '90's with the Cyrix MediaGX)

And then, of course, there is the Via Epia which has been around since 2002 ...


Then AMD is screwed again. Geode requires more power, is slower than and is several times larger than Atom.

Wait, that's AMD's new business strategy, isn't it?

Is it Intel's business strategy to show up six years late to the party?

Oh, btw ...

Intel builds Atom CPU for $8, sells it for up to $135

In a worst case scenario, Atom could yield a profit margin of 150% (Z500, Z510), and in a best case scenario 1588%.

Intel Green . . . . or Intel Green


 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
91
Originally posted by: Viditor
I think everyone is missing the point here...
Swift and Shrike were (according to the last investor's day) supposed to originally be shipping in H1 09.
This is a 6 month calendar slip, not vapourware at all...

Intentional delay to coincide with the timing of something else coming out in 2H09 (like round-2 45nm) or just general delay that comes to all multi-year projects when worked on by employees who will continue to get the beatings management knows they deserve until moral and productivity improves?
 

aigomorla

CPU, Cases&Cooling Mod PC Gaming Mod Elite Member
Super Moderator
Sep 28, 2005
21,126
3,653
126
Originally posted by: heyheybooboo

Oh, btw ...

Intel builds Atom CPU for $8, sells it for up to $135

In a worst case scenario, Atom could yield a profit margin of 150% (Z500, Z510), and in a best case scenario 1588%.

Intel Green . . . . or Intel Green

this isnt fair. You havent calculated the cost in RnD and also in production, and the factory force.

im sure the 8 dollars i material cost. Nothing about the packaging department, or the human resource side.

A business is a bunch of things that moves together, you cant isolate one section and pick at it.

if thats the case, then drug companies, like pfizer are the biggest theifs and the most Green. Have you seen the prices on things that ARENT Generic? Cost? i bet you less then 10 cents?

To buy it on our side? EXPENSIVE.

Factor in RnD at least please.

I take that back. Insurance Comapnies the biggest since they have no cost in a product minus administration charges.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
91
Originally posted by: aigomorla
I take that back. Insurance Comapnies the biggest since they have no cost in a product minus administration charges.

This is essentially true of any industry which is not capital intensive...and is most applicable to anything in the financial sector (banks, investment operators, insurance).

However nothing trumps government.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
64
91
Originally posted by: nonameo
Originally posted by: toadeater
I wonder if this is another reason for Intel's rush to release Nehalem:

http://techon.nikkeibp.co.jp/e...WS_EN/20080625/153891/
http://www.pcworld.com/busines...rived_spursengine.html

No, that's just an accelerator. It still uses a core2 CPU in the laptop.

Yeah when I first read about the concept of using CELL in an x86 system for the purpose of offloading special tasks and using the CELL chip for performance acceleration all I could think about was "deja vu Physx/Havoc/KillerNic".

These add-in cards never gain the volumes necessary to convince the software programmers to code and take advantage of them. CUDA has about as much chance at this and even its adoption rate is pretty dang low despite the existing volume of hardware install-base.
 

bunnyfubbles

Lifer
Sep 3, 2001
12,248
3
0
Originally posted by: aigomorla
Originally posted by: Phynaz

We don't know that Nehalem is the succesor to current generation Core 2 mobile parts either. Is there a mobile Penryn yet?

he didnt say anything about mobile.

he said core2 which means all core2 cpu's. N+1 according to IDC would be Neha, but im having a hard time digesting this.

Anyhow IDC you lost me at N to the Nth degree and Nth power. :p


And if you want to know the successor to the penryn mobile (santa rosa) is called the Montevina

T9300 series cpu is penryn. There out on P965 santa rosa platforms.


http://en.wikipedia.org/wiki/Centrino

i dont think AMD is gonna be able to compete against that.
According to what im hearing (which isnt much because of NDA) montevina is total ownage. :X

Even outclassing some current c2d desktops.

Doesn't matter what he says, Shrike is quite clearly AMD's future plans for mobile (laptop) computing. System-on-a-chip for maximizing price/performance/watt...

It also doesn't necessarily matter how much ownage montevina really is, bleeding edge performance is nowhere near as important for laptops as it is desktops. Besides, Shrike looks like it'll be competing with montevina's successor, calpella, which doesn't look like it will match Shrike/Fusion when it comes to fully integrating the CPU, GPU, and Northbridge all in one chip.