From Tom's Hardware:
<< So, say it again, Opteron. Opteron from the Latin optimus meaning best. But, we won't bore you with the marketing pitch, or push you to imagine the pictures the word Opteron is supposed to conjure up. Obviously, optimal comes to mind. Like it or lump it, people in marketing get paid good money to come up with this stuff, and while it takes some getting used to initially, it does eventually sit well. That's enough fretting about the name. >>
The other BIG news from AMD is it's CEO is stepping down.