AMD Exec "Exodus"

blastingcap

Diamond Member
Sep 16, 2010
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I wonder how many AMD engineers fled into the waiting arms of Intel, now that Intel has gotten more serious about graphics perforance.
 

blastingcap

Diamond Member
Sep 16, 2010
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Intel getting into the gpu business? :'(

Haswell looks to be much faster than even Ivy Bridge, which is already fast enough to play older games (like Left 4 Dead 2) at lower settings or resolutions. My speculation (based on the Crystalwell rumors and the 40 vs 16 EU differences and probably better 22nm process allowing for higher clocks, plus slightly enhanced architecture) is that Haswell's fastest embedded GPU variant will be about as fast as a 9800GTX or HD4850.
 
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pcm81

Senior member
Mar 11, 2011
598
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Imbeded GPU speed is irrelevant. Dedicated GPUs will always be faster and they will set the bar for gaming community.
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
You can't post a link with one person named in a document and declare an "exodus". Maybe with a bit more substance this could become a decent discussion.
 

Zebo

Elite Member
Jul 29, 2001
39,398
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Who the heck would hire them after running AMD into the ground and stealing sharholders/GF sales/intel settlement money? Oh that's right their buddies on another board of directors to rape next company.
 

BlockheadBrown

Senior member
Dec 17, 2004
307
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You can't post a link with one person named in a document and declare an "exodus". Maybe with a bit more substance this could become a decent discussion.

Look, it was old news and I didn't realize it. I don't know all of these guys off the top of my head. There have been rumors of some execs not happy with Rory Read's vision since becoming CEO. That is not uncommon, nor would the departure of those who may not have agreed with Read's approach. Anyway, here's a list that I was able to come up with by using that crazy-fangled Google thing:

Rory Read becomes AMD CEO August 2011.
Departures since:
Rick Bergman
Eric Demers
Emilio Ghilardi
Godfrey Cheng

That said, there have also been a number of additions to the company as well. No, I'm not going to go over them.

Lastly, "Exodus" was used with quotes for a reason. My intent was for it to be seen as a purposeful over-reaction that you'd normally see in a tabloid. Obviously, that was missed by some. No biggy.
 

Ventanni

Golden Member
Jul 25, 2011
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Hmm, I knew Haswell would be a huge improvement, but I'm having a hard time believing it'll be 4850/9800GTX speeds. That just seems like too much of an improvement over one generation based on the given observation data Anandtech has provided below.

Plus, wouldn't the CPU need a quad channel memory system to feed a GPU with that throughput?

45953.png


"Ivy's GPU is much more power efficient than SNB's, however Intel still has a way to go before it starts to equal the power efficiency of modern discrete GPU architectures. Remember the HD 4000 is on Intel's 22nm process here while the GT 440 is built on TSMC's 40nm process."
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
Look, it was old news and I didn't realize it. I don't know all of these guys off the top of my head. There have been rumors of some execs not happy with Rory Read's vision since becoming CEO. That is not uncommon, nor would the departure of those who may not have agreed with Read's approach. Anyway, here's a list that I was able to come up with by using that crazy-fangled Google thing:

Rory Read becomes AMD CEO August 2011.
Departures since:
Rick Bergman
Eric Demers
Emilio Ghilardi
Godfrey Cheng

That said, there have also been a number of additions to the company as well. No, I'm not going to go over them.

Lastly, "Exodus" was used with quotes for a reason. My intent was for it to be seen as a purposeful over-reaction that you'd normally see in a tabloid. Obviously, that was missed by some. No biggy.

I just thought you had more info than what the link provided since it didn't really fit the title. If it was some sort of sarcasm, you are right, I missed it.

Besides that, you are right again. :) It's not unusual for those close to the CEO in a company to be replaced/leave when a new CEO comes along. I don't always think that it's a good thing done for the betterment of the company, but it often does happen. I think it's more of an ego thing with those types of people who attain high levels in corporations.
 

Ventanni

Golden Member
Jul 25, 2011
1,432
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Given AMD's "unsuccess" over the last few years, this would definitely be a good thing!
 

blastingcap

Diamond Member
Sep 16, 2010
6,654
5
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Why are you citing to a picture of power consumption? Sure they are less efficient but they are also well ahead of everyone else's process.

Assuming Crystalwell solves memory bandwidth problems, and that Haswell will have slightly enhanced Ivy Bridge EUs and the 22nm process will be better allowing for higher clocks, I think it's reasonable to estimate that Haswell will be three times faster than Ivy Bridge in theory. (40 enhanced, higher-speed EUs vs. 16 Ivy Bridge EUs.)

If we take Ivy Bridge's Intel HD 4000 GPU to be about 75% as fast as the HD5570, and we triple that speed, then we get something like 2.25 times HD5570's speed. Since things rarely scale linearly we might deduct a bit for that, but still, 2x the speed of a HD5570 is about as fast as a GTS 250 or HD 5750.

http://www.anandtech.com/show/5771/the-intel-ivy-bridge-core-i7-3770k-review/16

http://www.techpowerup.com/reviews/Sapphire/HD_5570/30.html

Hmm, I knew Haswell would be a huge improvement, but I'm having a hard time believing it'll be 4850/9800GTX speeds. That just seems like too much of an improvement over one generation based on the given observation data Anandtech has provided below.

Plus, wouldn't the CPU need a quad channel memory system to feed a GPU with that throughput?

45953.png


"Ivy's GPU is much more power efficient than SNB's, however Intel still has a way to go before it starts to equal the power efficiency of modern discrete GPU architectures. Remember the HD 4000 is on Intel's 22nm process here while the GT 440 is built on TSMC's 40nm process."
 
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BlockheadBrown

Senior member
Dec 17, 2004
307
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0
I just thought you had more info than what the link provided since it didn't really fit the title. If it was some sort of sarcasm, you are right, I missed it.

Besides that, you are right again. :) It's not unusual for those close to the CEO in a company to be replaced/leave when a new CEO comes along. I don't always think that it's a good thing done for the betterment of the company, but it often does happen. I think it's more of an ego thing with those types of people who attain high levels in corporations.

Humor/Sarcasm doesn't always travel well on forums. :) I really didn't do a good job of it. The only tip-off was "Seriously", which could have been read either way. :) /FAIL/ ;)
 

theeedude

Lifer
Feb 5, 2006
35,787
6,197
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Silicon valley is booming, lots of career options. Best case scenario for AMD is they survive. Other companies can grow by leaps and bounds.
 

Ventanni

Golden Member
Jul 25, 2011
1,432
142
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Why are you citing to a picture of power consumption? Sure they are less efficient but they are also well ahead of everyone else's process.

Because the power consumption is a good indicator of the overall efficiency of a design. Now don't get me wrong, if Haswell is 4850/9800GTX speeds, then that would be absolutely amazing. I have high hopes too, and I'm sure Intel will pull out quite a well performing iGPU. I'm just looking at this from a more cautious, realistic perspective is all.

But consider this; the HD4000 pulls almost as much power as the Nvidia 440GT, and depending on the benchmark, the 440GT is anywhere from performing relatively the same to performing over twice as fast. And, when you consider that the HD4000 is built on a 22nm process, as the 440GT is built on a 40nm process, it makes you wonder just where Intel is on the GPU design efficiency front. Sure, they have excellent process, but it's competing with transistors that are technically almost 4x their size and 1.5-2x as fast.

Of course, the comparison is really only fair if you consider the power consumption drawn per game, per benchmark, but you can get an idea of what I'm getting at here. I would be pretty please if Haswell makes it to rougly 5650/5670/6670/440GT speeds before hoping it gets to 9800GTX/4850 speeds. If it makes it there though, then I'll eat my socks!
 

OCGuy

Lifer
Jul 12, 2000
27,224
37
91
Intel getting into the gpu business? :'(

Uhh....Intel owns the graphics market.....by an extremely wide margin.


AMD is in trouble. Years behind Intel on the CPU side, trading blows with nV on the discreet GPU side.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,362
136
Hmm, I knew Haswell would be a huge improvement, but I'm having a hard time believing it'll be 4850/9800GTX speeds. That just seems like too much of an improvement over one generation based on the given observation data Anandtech has provided below.

Plus, wouldn't the CPU need a quad channel memory system to feed a GPU with that throughput?

45953.png


"Ivy's GPU is much more power efficient than SNB's, however Intel still has a way to go before it starts to equal the power efficiency of modern discrete GPU architectures. Remember the HD 4000 is on Intel's 22nm process here while the GT 440 is built on TSMC's 40nm process."

Why are you citing to a picture of power consumption? Sure they are less efficient but they are also well ahead of everyone else's process.

Im sorry to say but people need to understand what efficient means.

From Anandtechs IB Core i7 3770K review
http://www.anandtech.com/show/5771/the-intel-ivy-bridge-core-i7-3770k-review/10

Since we dont know at what resolution and Settings the power consumption graph was taken, ill use it for all the following three graphs.

Intel HD4000 is almost 92% faster than GT520 while only consuming 5% more.
45855.png


Intel HD4000 is almost 79% faster than GT520 while only consuming 5% more.
45856.png


Intel HD4000 is almost 71% faster than GT520 while only consuming 5% more.
45857.png


I believe now it is getting clearer how much more efficient the Intel HD4000 is over the GT520 ;)
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
AMD is in trouble. Years behind Intel on the CPU side, trading blows with nV on the discreet GPU side.

While I agree that AMD discreet CPU's are far behind Intel's they are doing fine in the GPU market. Their APU's are arguably better all around performers than Intel's thanks to their superior graphics and "good enough CPU performance for that market. They aren't rolling in the dough like Intel is, but I don't think they are in trouble.



As long as we're putting nails in their coffin for people leaving. Let's also mention who they are hiring.
"AMD Appoints Colette LaForce as Senior Vice President and Chief Marketing Officer"
LaForce will join AMD this month from Dell, where she is currently global vice president and chief marketing officer of the approximately $8 billion Dell Services business unit.
 
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happysmiles

Senior member
May 1, 2012
340
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simply put, Rory Read looked at AMD since 2006, got rid of the people responsible and brought in people he can trust (old IBM co-workers) with a "fresh" perspective.

AMD has always sucked at marketing. seems that with all these new people they might actually have something.
 

blastingcap

Diamond Member
Sep 16, 2010
6,654
5
76
While I agree that AMD discreet CPU's are far behind Intel's they are doing fine in the GPU market. Their APU's are arguably better all around performers than Intel's thanks to their superior graphics and "good enough CPU performance for that market. They aren't rolling in the dough like Intel is, but I don't think they are in trouble.

As long as we're putting nails in their coffin for people leaving. Let's also mention who they are hiring.
"AMD Appoints Colette LaForce as Senior Vice President and Chief Marketing Officer"

Not bad, I'd guess she'd be a 7 out of 10 after extrapolating back 15 years.