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AMD/ATI Merger Interview at FS

T

thilanliyan

Lifer
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Well, for a positive, they said they won't be leaving the discrete graphics market...how long they'll stay in it is another question though.

I hope Intel gets into discrete graphics (although I doubt they will). Hear me Intel?? I'm eagerly awaiting an Intel Extreme L33T Inside CoreG video card. I'd be happy to plug it for ya.😀
 
Bring on the lols...

ATI PR Manager Jon Carvill: I mean, VIA, their focus is on motherboards ultimately. I believe they?ve done some work on the CPU side...
Click to expand...

Dismissive or ignorant? You decide.

Editors Note: At this point our digital recorder unfortunately ran out of memory and the remainder of the question was answered unrecorded... The remainder of the interview was recorded with an analog tape recorder.
Click to expand...

Here's an idea: don't bring a cereal-box toy to a professional situation. Then don't make yourself look like more of an arse by specifying how you failed primarily due to an apparent misguided fascination with "cool technology" as opposed to the tried and true.
 
Originally posted by: thilan29
click

Well, for a positive, they said they won't be leaving the discrete graphics market...how long they'll stay in it is another question though.

I hope Intel gets into discrete graphics (although I doubt they will). Hear me Intel?? I'm eagerly awaiting an Intel Extreme L33T Inside CoreG video card. I'd be happy to plug it for ya.😀
Click to expand...
If they do plan to scrap ATI in the high end, they will not just come out and say it. That would scare off investors and ruin the release of the R600. Only time will reveal their true hand.

I bet we will not even notice a difference from this deal until at least 2008.
 
Originally posted by: Wreckage
If they do plan to scrap ATI in the high end, they will not just come out and say it. That would scare off investors and ruin the release of the R600. Only time will reveal their true hand.

I bet we will not even notice a difference from this deal until at least 2008.
Click to expand...

Yeah, exactly. Things should be business as usual for a while yet. Still, I wonder if any other player can actually get into the GPU game. They'd probably be bought by NVidia immediately though.
 
Originally posted by: tuteja1986
Ohh god i can take this anymore !!
http://podcast-files.cnet.com/podcast/cnetbuzz_072506.mp3 listen from 19min 40 sec 🙁

Someone call these idiots up and explain that they have it all wrong 🙁

http://www.podtrac.com/pts/redirect.mp3?http://twit.cachefly.net/TWiT0063M.mp3 << listen from start TWiT 63: Hey John
John C. Dvorak saying thing he doesn't have a clue about

Ahh i feel sorry for AMD and ATI since million people listen to these podcast ;(
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QFT!! Although I can see where the lady says that as a gamer she prefers SLI more than Crossfire. I think most gamers have had an experience with SLI where as only a few have had Crossfire experience. (I'm speculating of course, I have no real numbers to back my theory) Personally, I'm not a fan yet of any multi-GPU platform. The cons outweigh the pros for me. I think Nvidia has done a great job with marketing their product and making their merchandise well known. It's not that ATI ever made inferior products but wasn't as vocal about it like Nvidia was.
 
Originally posted by: josh6079
Originally posted by: tuteja1986
Ohh god i can take this anymore !!
http://podcast-files.cnet.com/podcast/cnetbuzz_072506.mp3 listen from 19min 40 sec 🙁

Someone call these idiots up and explain that they have it all wrong 🙁

http://www.podtrac.com/pts/redirect.mp3?http://twit.cachefly.net/TWiT0063M.mp3 << listen from start TWiT 63: Hey John
John C. Dvorak saying things he doesn't have a clue about

Ahh i feel sorry for AMD and ATI since million people listen to these podcast ;(
Click to expand...

QFT!! Although I can see where the lady says that as a gamer she prefers SLI more than Crossfire. I think most gamers have had an experience with SLI where as only a few have had Crossfire experience. (I'm speculating of course, I have no real numbers to back my theory) Personally, I'm not a fan yet of any multi-GPU platform. The cons outweigh the pros for me. I think Nvidia has done a great job with marketing their product and making their merchandise well known. It's not that ATI ever made inferior products but wasn't as vocal about it like Nvidia was.
Click to expand...

yeah i got that bit but what she says after that really shocks me 🙁
 
Well, I don't think ATi is going to be able to block nvidia SLI on its chipsets any more if the following excerpts from that interview about openess & choice are anything to go by.

The whole company, well the new company wants to give as much choice to its customers as possible, so if you want an Intel CPU with an ATI GPU then great, we?ll be happy with that. If you want an AMD CPU with an NVIDIA GPU then we?ll be very happy with that as well. Basically we want them all to compete equally and make sure that we give the best product to our customers.
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We want to give our customers choice. At the end of the day the customers really have the final say on what they want to choose to use, so whether that?s an AMD solution or a third party such as NVIDIA, VIA, or SiS. So really nothing has changed with our approach, the philosophy is still the same.
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So, if they mean what they say the PCI-e multi-card drama will cease to be an issue for most people.
 
Originally posted by: Gstanfor
Well, I don't think ATi is going to be able to block nvidia SLI on its chipsets any more if the following excerpts from that interview about openess & choice are anything to go by.

The whole company, well the new company wants to give as much choice to its customers as possible, so if you want an Intel CPU with an ATI GPU then great, we?ll be happy with that. If you want an AMD CPU with an NVIDIA GPU then we?ll be very happy with that as well. Basically we want them all to compete equally and make sure that we give the best product to our customers.
Click to expand...
We want to give our customers choice. At the end of the day the customers really have the final say on what they want to choose to use, so whether that?s an AMD solution or a third party such as NVIDIA, VIA, or SiS. So really nothing has changed with our approach, the philosophy is still the same.
Click to expand...

So, if they mean what they say the PCI-e multi-card drama will cease to be an issue for most people.
Click to expand...

I wonder if AMD could force nVidia and make ATi have Crossfire and SLI work on both platforms. In theory they might be able to. If they own ATi they would want Crossfire to work on as many chipsets as possible. And they might not complain if more people buy ATi chipsets because they can use them for SLI.
 
Originally posted by: beggerking
they should just forget crossfire and consolidate ATI multiGPU solution to SLI.. much simpler and mature.
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Both Crossfire and SLI require a lot of optimization for maximum performance. If you looked at the early state of SLI and Crossfire, this is what Crossfire would be if ATI moved to support it. There will be a lot of debugging and optimization needed before it's ready for prime time. Consider that even today SLI is not without it's own bugs and quirks.

I will say that in the long run consumers who are interested in dual GPU configs would benefit from it, in the short run there is absolutely no reason for them to do so. In fact, considering how much they have invested in Crossfire, the tiny niche market nature of dual GPU systems, and how much work would be needed to support SLI, it's questionable whether it would be a smart solution from a business standpoint.
 
true, but the crossfire dongle is simply ... unnecessary.

also, consider the savings from not having to develop a different chipset for crossfire.. its going to save money in the long run.


 
Originally posted by: beggerking
true, but the crossfire dongle is simply ... unnecessary.

also, consider the savings from not having to develop a different chipset for crossfire.. its going to save money in the long run.
Click to expand...

Once again, you do not have all the facts. The dongle is necessary, at least for now. Its all about bandwidth. SuperAA>SLI AA is part of that. Its not an issue for people who have it, just for those like you, who never intend on buying a highend card, or multi-cards in the first place.

Here is my PC, oh no, that dogle ruins everything!

http://home.comcast.net/~denverspictures/Crossfire/CF1.JPG
 
what a pity with that dongle... looks really bad.

I know you are biased.. but at least try ..to understand what I'm sayng here...

consolidating to a single standard would save money for both the manufacturer and consumers. The money spend on adding features to 2 chipsets can be better used to develop better/faster GPUs.

btw, I'm sure you won't have a problem consolidating to crossfire.. would you?

 
Originally posted by: beggerking
what a pity with that dongle... looks really bad.
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How the hell much time do you spend looking at the back of your case? Come ON man, get real.
In that case the SLI bridge looks really bad too.

consolidating to a single standard would save money for both the manufacturer and consumers. The money spend on adding features to 2 chipsets can be better used to develop better/faster GPUs.
btw, I'm sure you won't have a problem consolidating to crossfire.. would you?
Click to expand...
There is also no physical reason why SLI cards could not work in an ATI Xpress CrossFire-Edition motherboard. The only thing that should stand in the way of this combination is NVIDIA's driver support.
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ATI CrossFire-Edition motherboards could also support NVIDIA's SLI cards if NVIDIA's drivers were properly adapted.
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Multi GPU stuff not working on other peoples chipsets is, in all likelihood, more a chipset thing than anything else.
What *exactly* do you think needs to be done for both to work on all chipsets?
They could, if it was so desired. But ATi and nVidia don't want them too.
The GA-K8AMVP Pro is based on the ATI's latest RD480 chipset paired with a ULi south bridge and features CrossFire support.
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Gigabyte has stated that they not only have NVIDIA SLI working on their GA-K8AMVP Pro, but that dual 3D1 cards will work as well (with a modified BIOS and driver at the moment).
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(All quotes from Anandtech articles)
 
Originally posted by: Lonyo
Originally posted by: beggerking
what a pity with that dongle... looks really bad.
Click to expand...
How the hell much time do you spend looking at the back of your case? Come ON man, get real.
In that case the SLI bridge looks really bad too.
Click to expand...

you don't see SLI bridge....its inside the case..
Multi GPU stuff not working on other peoples chipsets is, in all likelihood, more a chipset thing than anything else.
What *exactly* do you think needs to be done for both to work on all chipsets?
They could, if it was so desired. But ATi and nVidia don't want them too.
Click to expand...

Please read before you crap next time.

so what are you saying here???????????????????????? you are basically agreeing with me.. we save money consolidating to a single chipset standard..
with AMD buying out ATI, it is possible for AMD and NVidia to work out a single standard for multiGPU... consider the past relationship between AMD and NVidia.
 
Originally posted by: beggerking
Originally posted by: Lonyo
Originally posted by: beggerking
what a pity with that dongle... looks really bad.
Click to expand...
How the hell much time do you spend looking at the back of your case? Come ON man, get real.
In that case the SLI bridge looks really bad too.
Click to expand...
you don't see SLI bridge....its inside the case..
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Umm, case windows?
You see the SLI bridge as much as you see the dongle. Which is not at all.


Multi GPU stuff not working on other peoples chipsets is, in all likelihood, more a chipset thing than anything else.
What *exactly* do you think needs to be done for both to work on all chipsets?
They could, if it was so desired. But ATi and nVidia don't want them too.
Click to expand...

Please read before you crap next time.

so what are you saying here???????????????????????? you are basically agreeing with me.. we save money consolidating to a single chipset standard..
with AMD buying out ATI, it is possible for AMD and NVidia to work out a single standard for multiGPU... consider the past relationship between AMD and NVidia.
Click to expand...
IT'S A DRIVER ISSUE. THE CHIPSETS AS THEY ARE WOULD WORK FINE IF THE COMPANIES WANTED THEM TO.
THE ONLY CHANGE NEEDS TO BE IN DRIVERS.
Do you want nVidia and ATi to merge their driver teams?
The chipsets WILL work as they are, but they don't because nVidia and ATi CHOOSE for their drivers not to work.
You are saying make the chipsets work with all multi GPU systems - THEY DO.


Oh, and Look here
Notice the words "This is unofficial driver, you can try to run SLi on any chipset at your own risk."
And tell me why we need to change chipset standards, when apparently there is a driver that may allow SLI on other chipset.
Here is the thread with people running SLI on 965 and E7525 chipsets.
 
The ATI dongle thing is just a fanboy issue. And by that I mean fanboys of GPU's other than ATI's. Seriously, how much time do you look at the back of your computer case, as I and many many many others have asked? I think I looked at the back of my case maybe 3 times in the last 6 months when I had to unplug and plug in my monitor cable, changing my network cable, as well as when I was cleaning out the dust from my computer case. If we're going after silly complaints, SLI bridges suck cause all those folks with windowed PC cases can see it obscuring the pretty pictures of the insides of our computer cases. A total non issue.

Originally posted by: Lonyo
IT'S A DRIVER ISSUE. THE CHIPSETS AS THEY ARE WOULD WORK FINE IF THE COMPANIES WANTED THEM TO.
THE ONLY CHANGE NEEDS TO BE IN DRIVERS.
Do you want nVidia and ATi to merge their driver teams?
The chipsets WILL work as they are, but they don't because nVidia and ATi CHOOSE for their drivers not to work.
You are saying make the chipsets work with all multi GPU systems - THEY DO.
Click to expand...

Absolutely it's a driver issue. There is nothing to prevent ATI from writing drivers that would allow Crossfire to work on nVidia's SLI chipset but the cost is prohibitive considering the work involved and that nVidia wouldn't be too happy about Crossfire working on their mobo chipset. They want to sell you the whole works. By the same token, ATI wouldn't want SLI working on their chipset either because not only do they want to sell you the chipset, they also want to sell GPU's to you. Multi GPU computers are already a very minor niche product as it is. It's also about mindshare since you are buying multiple nVidia products or multiple ATI products.

 
Originally posted by: beggerking
what a pity with that dongle... looks really bad.
Click to expand...

WTF !?

do you have donglephobia ? 😕

I know this video forum but com'on, this just down right weird.




 
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