amazon finally made prime palatable by adding their streaming service. ~$90/yr was hard to justify when it only really gave you cheap fast shipping... but being able to have a video selection now really makes it hard to pass up.
netflix currently seems to be a lot better of course, but i dont see any way amazon will back down on this. im honestly surprised netflix has done as well as it has, with it being a small startup company and all. look for amazon to dominate tv and movie contracts i would imagine... netflix has got to be squirming for sure.