Generic toon? Starting over? Have you even played the game? You assume the role of one of the story characters, just because you can't customize their hair doesn't make it "not an RPG". That seems like an extremely narrow description of an entire genre if that's your tipping point.
Traditional RPG elements abound, you're free to pick and choose which quests you take. You can be a jerk and demand compensation for everything you do, you can be a goodie two shoes and refuse it all. You can explore every nook and cranny of every map for every last chest and side quest and special enemy or charge straight to the end. Character appearance changes with equipment, levelling up allows you to customize abilities to specialize or create a playstyle, you can take control of any of your companions at any given time and customize all their equipment as well.
Whether that defines a RPG to you or not is irrelevant, but you can't really argue that these are not typical RPG mechanics. It's an arcadey RPG, ultimately not that different than DS2, just shallower. But only because DS2 was a larger game with more sidequesting; they're both very action oriented with fairly linear stories. I don't know if you're looking at it with rose tinted glasses or what, but I played DS2 pretty extensively and there was not much there to 'reduce'. Doesn't mean I didn't enjoy it, but referring to it like some kind of heavy RPG is really off the mark.
And unless you're trying to play with a new host every time (eg: again, completely missing the concept. trying to treat it like an mmo or diablo clone.) then you aren't starting over. I played with the same three friends every time. We each played the same character every time, picking up right where we left off, same gear same gold same levels same specialties. What's the problem here aside from "I can't take my shiny items back to my computer"? But even if you could, just what exactly are you going to do with them? Running people through the story is meaningless, 'farming' gear is senseless, and there's no bank to store the stuff in even if you wanted to keep it.