If you shop at Wal Mart(or any other chain that has bagged bread) and you dont buy their own labled bread you are doing yourself a disservice. For the most part they are selling you the same bread,be it white or wheat, for .88 - 1.20 that the big companies sell for 2 bucks and up. The supermarkets have the big bread makers bring in the exact same product in the store's labled bag. I see it every day because I am a food vendor and I watch the bread guys carry in tray after tray of private lable bread stacked on top of their comapny bread. Now if you eat the whole grain stuff and the like, then you will wind up paying a good bit more. If you ask someone in your local store if they can tell you who does their private lable bread, you can save a few bucks.
I know that at Wal Mart, each store actually contracts their bread with a company on an individual basis,while a store like Publix(southern chain) has the same company bring in bread to every store. Kroger makes their own private lable bread(at least here in ATL)
I stick with the Wal Mart white or wheat. At less than a dollar, you cant go wrong.
Peace
Lounatik