early? They should have released this part a year and a half ago.
Why would they when they had a contract to supply a ton of these parts for a highly lucrative, high profile project when AMD showed up first and bumped the price point of the high end while offering what was for nVidia merely middle of the road, mainstream performance for the next gen of cards?
There was no reason for nVidia to bother. That's why nvidia was quoted at the time as saying, "Oh, we expected so much more. Really, is this it?"
And then suddenly what was going to be the 660 Ti became the 680 and it went from $299-ish to $499-ish. And the kicker? We all thought that was a deal.
So in the end, we have no one but AMD to blame for this catastrophe. First, they came out so poorly early last year with drivers that were just not finished at a far higher price point than they deserved that they established higher price points for this gen. Then they failed to show up at all (so far) this year and let nVidia basically do the same thing AMD did last year, but this year.
And worse? AMD's got nothing until the end of the year to compete with. So the high end just got its new price point. All because AMD was in a rush to release at a price point that was absurd with drivers that weren't done.
This all set the stage for nVidia to do what nVidia does best: charge a lot of money for something that shouldn't cost anywhere close to what they're charging.
$550 is the fair price for the 780, but $650 is the price we get when AMD skips the party.