I bought an ATI 9600 XT recently. It was the original ATI retail box with the "built by ATI" logo. I was surprised when it came with a free Sapphire file folder. Just when I was about to register my product, I noticed the product number included alpha-numeric characters, which according to the ATI website means "powered by ATI". So this is a Sapphire product. I'm disappointed that the product is not what it was advertised. Also, I could've gone for the Sapphire OEM version for much le$$, but I wanted "built by ATI".
So be advised about what you might be getting...
So be advised about what you might be getting...