You mean like Anandtech forum ads, Google crawling your email and using app ID's to advertise to you while either browsing or using your phone, Apple using your device to feed store ads? I'm a bit confused by your revolutionary statements as if this hasn't been happening since the release of the Internet to the public.
People like to pick and choose.
Granted, there are some among the folks here who rebel against any of it, don't use Android or iPhone, don't use Windows or Mac OS, etc etc etc. All libre and Linux and anti-tracking anything. If they can find happiness, so be it, but I usually get tired and annoyed by it all.
I'll stick to what works, what provides an excellent experience for me, and call it a day. I like to play around with other platforms to learn, but for what I do and use, I need Windows and Mac OS, and not virtualized because that blows for pure performance. (getting better with new code and hardware, but, still... it's not native)
But for the pick and choose types, they like to ignore how often they are already the product.
Google, Facebook, Android, iOS, any other free platform or website, ad networks everywhere. Hell, if you use any streaming media or have cable or satellite, you are quickly becoming the product there too, as more and more begin to utilize the data to help shape what ads you see. DirecTV even reaches out for credit card data and other means of getting home statistics to help curate what ads you get. Do they presume you are a single bachelor? You won't get diaper commercials, you'll get what you're more likely to pay attention to.
Point is, this world is very much moving to provide a curated experience to consumers. And you know what, I am actually just fine with that. For everything I use, I maintain vigilance and don't let the big companies know what I don't want them to know. I'll use privacy measures so that my ISP, OS provider, and browser provider(s) don't get what I don't want them to get. For websites of that nature, I prevent scripts and ad networks.
But for most of what I do, I don't care, and hell, the curated approach can actually help me out, and it has before. And I'm frankly not worried about companies like Google and Microsoft having this data. Why? Because they are not for human view, they are algorithms and databases and incredibly encrypted. Yes, in this day and age, almost anything is subject to cyber security threats and cyberwar, but frankly, I do trust these companies more than the government. Case in point, my data at these providers is still safe, whereas a whole shit ton of my data was stolen, likely by China, from the Office of Personnel Management. Yeah, that was a hard blow, and thankfully I get 3 years of some very strong identity protection service. But what happens after that? I'll probably get bent over and reamed, and ignored by the government.
And besides, you know who likely has far more information than any of these companies? The NSA. Any relevant search term and bam, you are probably having everything analyzed, or at minimum, plenty of searches have been collated on a database.
I have taken measures to restrict what data Microsoft gets, at least nominally, and I follow the whistleblowers and privacy researchers who point out these things. Is there some data leaking through to Microsoft? Yeah, sure. But hardly anything more than has already been collected elsewhere.
For me, it's give and take. I know it happens, expect it to happen, and frankly don't fear using these platforms. I am just mindful and attempt to obscure any data I consider too private. Whether I have been effective at that remains to be seen, but again, I'm not overly concerned when it comes to corporate entities.
I do concern myself with the tactics of the NSA, and do not accept the blatant invasion of privacy by the government, but at this point, there's not much I can do about that.