Okay, so I went there for the first time the other day and I don't quite get it. Basically, I feel like Trader Joe's makes more sense in America. Aldi's seems like it carries over many German qualities unnecessarily to the states.
For instance, the whole thing about using a quarter to deposit for a cart. Yeah, it is efficient, but it also means that if you can't find a spare quarter you're not going to shop there. It might make sense in Germany where you have to pay like $20/hr for someone to grab carts, but here in the US you could just pay some kid min wage to do it.
Same applies I think to their not giving out plastic bags or taking credit cards. Seems like penny-pinching at the cost of sales. And since in the grocery business, if you're not making sales then you have rotting inventory, it would make sense I think to do these small things.
Otherwise...the prices don't seem that impressive. I don't exactly have prices memorized, but they seem about the same as any other grocer. A gallon of milk is still around $3. I dunno.
What's great about the place?
For instance, the whole thing about using a quarter to deposit for a cart. Yeah, it is efficient, but it also means that if you can't find a spare quarter you're not going to shop there. It might make sense in Germany where you have to pay like $20/hr for someone to grab carts, but here in the US you could just pay some kid min wage to do it.
Same applies I think to their not giving out plastic bags or taking credit cards. Seems like penny-pinching at the cost of sales. And since in the grocery business, if you're not making sales then you have rotting inventory, it would make sense I think to do these small things.
Otherwise...the prices don't seem that impressive. I don't exactly have prices memorized, but they seem about the same as any other grocer. A gallon of milk is still around $3. I dunno.
What's great about the place?