3-6-2013
http://news.yahoo.com/ads-closet-mainstream-gay-themes-181549786.html
Ads out of closet, into mainstream with gay themes
LGBT themes, faces in mainstream advertising multiply as more companies come out of the closet
A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the Kindle Paperwhite's sun-friendly screen.
He clicks to buy one himself and suggests they celebrate with a drink.
"My husband's bringing me a drink right now," chirps she.
"So is mine," smiles he as they turn and wave at their male loved ones sitting together at a tiki bar.
Mark Elderkin, CEO of the Gay Ad Network, which focuses on the LGBT niche market, said mainstream gay messaging has "passed the tipping point, where there's more to gain than there is to lose" for advertisers.
http://news.yahoo.com/ads-closet-mainstream-gay-themes-181549786.html
Ads out of closet, into mainstream with gay themes
LGBT themes, faces in mainstream advertising multiply as more companies come out of the closet
A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the Kindle Paperwhite's sun-friendly screen.
He clicks to buy one himself and suggests they celebrate with a drink.
"My husband's bringing me a drink right now," chirps she.
"So is mine," smiles he as they turn and wave at their male loved ones sitting together at a tiki bar.
Mark Elderkin, CEO of the Gay Ad Network, which focuses on the LGBT niche market, said mainstream gay messaging has "passed the tipping point, where there's more to gain than there is to lose" for advertisers.