Very disappointing. I actually like the spotlight feature, but I'll have to disable it if it starts showing ads.
And as far as comments like these: "Lazy idiots really should not be allowed to have access to computers", off the top of my head when I install windows 10 I have to switch off a bunch of options sending data back to MS, I have to make sure that it doesn't connect to "known" wifi hotspots, I have to make sure it doesn't share my wifi password, I have to disable showing "suggested apps" in the start menu, and I have to disable P2P windows update sharing. And now I have to turn off spotlight too? It takes me as much time to go through all the options to disable this stuff as it takes to install windows. This is ridiculous.