- Sep 25, 2001
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Fortune magazine
if average Americans of even 30 to 40 years ago could see us today, they'd think we were all spoiled just as rotten as any young Trump, Newhouse, or Bloomberg.
You know it's true. How many televisions do you have? Do you even know? How many channels do you get? Do your kids refuse to watch black-and-white programs? No one had a VCR in 1970. Now 240 million of us do, but VCRs are history now that Wal-Mart is selling DVD players for $29.
If anyone had told you in 1980 that today you'd use a cellphone the size of a cigarette pack to call someone else's cellphone in Sao Paulo?and would complain about the connection?would you have believed him?
Malnutrition was still a major concern in the 1960s. Today's crisis is very different?obesity. That's a problem of national excess on an unprecedented scale.
The consumer culture has achieved total victory. We spend more and save less than ever before. We are richer, fatter, and more obsessed by consumption than any people have ever been.
So let's enjoy gawking at the rich kids on television. It really is fun. But let's also confront the new reality: With precious few exceptions (and home videos aside), we are all Paris Hilton.