Give it intakes, toward the front and bottom. More intakes means that you can filter more of the air getting into your PC. The filters of course reduce airflow, which is why more intakes can be good. I think easy-to-clean filters should be a standard thing on PCs. Heck, they are on air conditioners - just slide it out and vacuum or wash it. Should be the same way on a PC - dust inside can get to be a real problem, getting into fans, and insulating heatsinks, keeping them from dissipating heat effectively.
Ever open a PC that hasn't been opened in 4 years? The dust bunnies have had a chance to give birth to extended families.