ad immunity and the future of e-advertising

[jcmuse]

am i alone in that i completely ignore any advertisements i see on websites?
Google search advertisements are like not even there...
banners on websites are invisibile... i don't even use any ff extensions to block them, i just don't see them at all.
the fact of the matter is, i don't think i've ever made a purchase through a tradional e advertisement (banner or google style).
I really like services like gmail, google video, youtube, and other free, adsupported sites.
If people are starting to develop similar habits like mine, do advertisement giants like google have a future?

i guess you could argue they have a subliminal effect on me, but i doubt that.

 

[imported_LoKe]

Plenty of people follow the ads. If they didn't, ad services wouldn't have built their enterprises around them. They will endure for...quite a while.

 

[Furyline]

Something I noticed recently was an ad for amazon.com (on another site) that advertised products similar to those I had purchased at amazon.com previously. I guess it used some sort of cookies or something. I just thought it was an interesting ad, and I wonder if there will be more individual-directed ads like this, based not on the content of the site you are looking at (like google ads) but on a person's history.

 

[imported_Stew]

I read them occasionally. Everyone reads one once in awhile. But, "banner ad blindness" is definitely something that advertisers are worrying about.

 

[wazzledoozle]

I have clicked some google ads, but none of those have ever resulted in the purchase of anything.

 

[AccruedExpenditure]

People click on them tru$t me. =)

 

[mugs]

I ignore web ads. I also remember when there were NO ads on the web, and the web SUCKED. I welcome the ads because they pay for all the great content I love, so I don't block ads. They don't bother me.

 

[badmouse]

A lot of people ignore WalMart too, and never go into the place - hasn't stopped WalMart from becoming a rather large company.

Remember, e-ads don't really cost much to place, so you can be ignored by a lot of people and still make enough sales to do well.

 

[edprush]

Hasn't anyone come across the ads that block part of the page you are looking at and you have to physically close the ad?

Do pop up blockers block those type of ads?

 

[SarcasticDwarf]

Originally posted by: edprush
Hasn't anyone come across the ads that block part of the page you are looking at and you have to physically close the ad?

Do pop up blockers block those type of ads?

Those are likely Flash-based. There are various extensions for browsers that block it.

 

[mugs]

Originally posted by: badmouse

Remember, e-ads don't really cost much to place, so you can be ignored by a lot of people and still make enough sales to do well.

And unlike other advertising media, the cost of e-ads can be based on their effectiveness, not just their reach.

I had a boss who advertised in a local grocery store. They had a display that rotated ads. He'd brag about how the ad was getting 500,000 impressions per week. Cost him $8000 for a year. That ad got him exactly 0 customers (he was a contractor, and he always asked customers how they heard of him). That ad was not cost-effective.

With Internet ads, they can charged based on whether someone viewed the ad or whether someone CLICKED on the ad. A click is worth a lot more than a view. A view is more or less worthless.

My old boss went out of business, not surprisingly.

 

[mugs]

Originally posted by: edprush
Hasn't anyone come across the ads that block part of the page you are looking at and you have to physically close the ad?

Do pop up blockers block those type of ads?

Those are annoying as hell. Pretty damn smart though. Anandtech had a similar ad for a short period of time - if you hovered over the ad it would expand to several times its normal size. Didn't last long.

 

[Colt45]

i never paid any attention to them. there are a lot of stupid people with internet access though, so it won't be going away any time soon.

 

[CKent]

Originally posted by: badmouse
A lot of people ignore WalMart too, and never go into the place - hasn't stopped WalMart from becoming a rather large company.

Remember, e-ads don't really cost much to place, so you can be ignored by a lot of people and still make enough sales to do well.

I go to wal-mart for entertainment

 

[GagHalfrunt]

What's an advertisement? Seriously, since installing Adblock Plus I can't recall the last one that actually got displayed let alone the last one that I noticed or cared about. Yeah, they work, some people notice them or click on them, but they're the same people that fall for phishing attempts and other scams. For the savvy they don't exist, for the stupid they're everywhere.

 

[DrPizza]

Originally posted by: Furyline
Something I noticed recently was an ad for amazon.com (on another site) that advertised products similar to those I had purchased at amazon.com previously. I guess it used some sort of cookies or something. I just thought it was an interesting ad, and I wonder if there will be more individual-directed ads like this, based not on the content of the site you are looking at (like google ads) but on a person's history.

How would another company know what you purchased at Amazon??

I'd suggest running a few anti-spyware programs.

 

[Furyline]

Originally posted by: DrPizza

Originally posted by: Furyline
Something I noticed recently was an ad for amazon.com (on another site) that advertised products similar to those I had purchased at amazon.com previously. I guess it used some sort of cookies or something. I just thought it was an interesting ad, and I wonder if there will be more individual-directed ads like this, based not on the content of the site you are looking at (like google ads) but on a person's history.

How would another company know what you purchased at Amazon??

I'd suggest running a few anti-spyware programs.

info on it from amazon

ad shows up on bottom right of this page for me

 

[mugs]

Originally posted by: DrPizza

Originally posted by: Furyline
Something I noticed recently was an ad for amazon.com (on another site) that advertised products similar to those I had purchased at amazon.com previously. I guess it used some sort of cookies or something. I just thought it was an interesting ad, and I wonder if there will be more individual-directed ads like this, based not on the content of the site you are looking at (like google ads) but on a person's history.

How would another company know what you purchased at Amazon??

I'd suggest running a few anti-spyware programs.

Ads aren't usually served by the website that you see them on. The ads are likely served by amazon.com, meaning they'd have access to amazon.com cookies on his computer.

 

[EGGO]

I keep clicking on those manhood enlargement ads but so far I got nothing.

 

[fire400]

I play the flashy games sometimes. but my software blocks the pages that attempt to load the "WINNER" type webpage.

lol

 

[I Saw OJ]

I refused to click those ads, even if its a good deal on something I'm looking for. I dont want to support that kind of trash.

 

[mugs]

Originally posted by: I Saw OJ
I refused to click those ads, even if its a good deal on something I'm looking for. I dont want to support that kind of trash.

Why?

 

[giantpinkbunnyhead]

Originally posted by: I Saw OJ
I refused to click those ads, even if its a good deal on something I'm looking for. I dont want to support that kind of trash.

Agreed. I wish they'd make ad-free netsurfing like they make commercial-free TV. Hell yeah I 'd pay for it. If there was ad-free internet... then between cable TV, satellite radio and ad-free internet... I could avoid ads with alarming regularity.

I HATE advertising. PERIOD. It needs to DIAF.

 

[moshquerade]

Originally posted by: LoKe
Plenty of people follow the ads. If they didn't, ad services wouldn't have built their enterprises around them. They will endure for...quite a while.

i don't think plenty of people click on the ads, but sometimes they are read/viewed on the page.

 

[mugs]

Originally posted by: giantpinkbunnyhead

Agreed. I wish they'd make ad-free netsurfing like they make commercial-free TV. Hell yeah I 'd pay for it. If there was ad-free internet... then between cable TV, satellite radio and ad-free internet... I could avoid ads with alarming regularity.

I HATE advertising. PERIOD. It needs to DIAF.

The Internet used to be ad free. And it SUCKED. Then banner ads came along, and people threw a fit saying advertising would destroy the web. Turns out it pays for some pretty cool stuff.

Some websites will let you pay to avoid ads. Anandtech used to for these forums. But there aren't generally enough people willing to pay for content that is otherwise free to make it cost-effective.