- Jan 17, 2004
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According to this old people are in a sad state of affairs. They suffer from a low standard of living and really need huge social security benefits.
Go Bush go, grandpa needs to go on an extra luxury cruise!
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Consider these facts about the 50 plus generation:*
Financial Status
* Members of the 50-plus population (an $800 billion market) own 77% of all financial assets in America.
* This group owns 80% of all money in U.S. savings & loan institutions.
* Within the 50-65 age group, 79% are homeowners; half have paid their mortgages. Home equity for this age group is $70,000, twice which of people under age 35. Average household income is 20% higher than the U.S. average.
Buying Power
* People over 50 control over half of all discretionary income.
* This group purchases 43% of all new cars in the U.S. The 50-plus population spends more on quality children's clothing for their grandchildren than the parents do.
* This group spends more per capita in the grocery store than any other age group, and eats out an average of three times a week.
Travel/Entertainment
* The 50-plus population spends more money on travel and recreation than any other age group, and purchases 80% of all luxury travel.
* This age group gambles more than any other segment of the population.
Go Bush go, grandpa needs to go on an extra luxury cruise!
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