About time! Sara Lee to Introduce Crustless Bread!

UofI

Banned
Sep 20, 2001
2,214
0
0
The moment is upon us friends! Sara Lee is going to introduce crustless bread. Go back to your childhood and recall all the times you pealed off the crust from your peanut butter and jelly sandwich. Finally, technology has caught up to the demands of society:p
Heres the entire article:
Kids who balk at that chewy crust on the edges of their sandwiches ? and moms who don't want to saw it off by hand ? will soon get their bread pre-decrusted.
Proclaiming "baking's biggest breakthrough since sliced bread," food and household products giant Sara Lee (SLE) is launching a new crustless line of its IronKids brand of white bread. For its titanic task, Sara Lee will use a special crust-removing machine at its bakery in Paris, Texas.

"Kids not wanting crust is nothing new," said Sara Lee spokesman Steve Mura. But he said the company saw increased demand for time-saving, nutritious products.

"Consumers are saying: Make my life simpler. Make it quick. Make me feel good about giving it to my kids," he said. IronKids bread is fortified with calcium and fiber ? although it doesn't contain any iron.

Because the decrusted slice has to be the same size as a normal slice, Sara Lee's loaves will start out slightly larger than normal.

The leftover crusts will be recycled into bread crumbs and animal feed, Mura said. The company is offering only crustless white bread.

Consumers may find the crustless bread convenient, but they'll have to pay for it. The company plans to sell the new bread for $2.59 to $3.39 a loaf, a premium of about 75 cents a loaf to regular old-fashioned IronKids bread, Mura said.

Chicago-based Sara Lee plans to introduce the bread at the Food Marketing Institute show in Chicago this weekend. The bread, now available in only a few test markets, is expected to hit grocery shelves in 60 percent of the country by July, supported by a $10 million advertising and marketing campaign.

Sara Lee acquired the IronKids brand last year when it bought St. Louis-based Earthgrains Co., the second-largest U.S. maker of fresh bread.
 

Nemesis77

Diamond Member
Jun 21, 2001
7,329
0
0
>>Kids who balk at that chewy crust on the edges of their sandwiches ? and moms who don't want to saw it off by hand ? will soon get their bread pre-decrusted.<<

To me that sounds... well, stupid. is that how things are in USA? People are complaining about the bread-crust? Oh the humanity! Thank god you are soon relieved from the evil tyranny of the bread-crust!

rolleye.gif
 

Chov

Junior Member
May 14, 2002
4
0
0
Seems to me a premium cost just for the convenience of removing the crust. Not like it takes much effort, afterall. The things we americans do for profit.
 

Skyclad1uhm1

Lifer
Aug 10, 2001
11,383
87
91
Originally posted by: Nemesis77
>>Kids who balk at that chewy crust on the edges of their sandwiches ? and moms who don't want to saw it off by hand ? will soon get their bread pre-decrusted.<<

To me that sounds... well, stupid. is that how things are in USA? People are complaining about the bread-crust? Oh the humanity! Thank god you are soon relieved from the evil tyranny of the bread-crust!

rolleye.gif

Damn, and I had already strapped explosives to my waist to blow up some of those evil breadcrusts!
 

BooneRebel

Platinum Member
Mar 22, 2001
2,229
0
0
If this is the biggest concern you have in your day then I'd say you're doing pretty good. However, think about 1)how quickly this bread will go stale & 2)how many extra preservatives they'll put in this bread to keep it from going stale. Ewwww.
 

SpecialEd

Platinum Member
Jul 18, 2001
2,110
0
0
doesn't the crust of the bread keep the bread from drying out when its stored? I bet if you leave it out for and hour it will be all hard and nasty. I like crust personally and won't have bread anyother way!!
 

Nefrodite

Banned
Feb 15, 2001
7,931
0
0
Originally posted by: Chov
Seems to me a premium cost just for the convenience of removing the crust. Not like it takes much effort, afterall. The things we americans do for profit.

heh, theres also the bag that has a very good seal:p gotta protect that crustless bread from drying:p

 

Electric Amish

Elite Member
Oct 11, 1999
23,578
1
0
WTF is your people's problem??

The crust is the best part of the bread.

Again something here at ATOT that I don't understand...

amish<- NEVER removed crust from bread, ever.
 

sheselectric

Golden Member
Mar 6, 2002
1,210
0
0
i don't get it.

in my opinion, white bread crust tastes the same as the bread itself!

what's the big deal???
 

nihil

Golden Member
Feb 13, 2002
1,479
0
0
why can't we just use a knife to cut it off if we don't like crust? bread without crust is not bread at all.
 

tokamak

Golden Member
Nov 26, 1999
1,072
0
0
wtf? crust is the best part. what will the geniuses come up with next? breadless bread?