This is an old news (Jan 25), but for those who have not read it yet,
Abit and USI Merge - Exclusive Interview, an article from DAILY TECH
Interview with Abit's Brand Manager, Lester Lau:
"The effect of ASE Group is tough to fully calculate at the moment, as there are still many details to be figured out. What is certain is that their greater economies of scale will help make ABIT even more competitive in the marketplace, and also allow us to access a wider segment of users.
Other than the high-end segments that ABIT has traditionally been strong, we are now looking towards the mainstream-value segment, and are planning to launch a new series of products in the second half of the year to address this market."
"
As far as branding is concerned, the merger will not effect on our overall strategy. We will continue making products that target both the overclocking and gaming markets, and with the added clout of USI, we can also look towards diversifying our product offerings - something that I'm very much looking forward to as well. In the short term, however, we will be focusing on our core motherboard business, again targeting the mid- to high-end segments. The Fatal1ty series in particular has gotten a lot of attention lately, and we are looking to launch the next in the series around CeBIT time. With our new USI partners, we are excited to roll out the next generation of ABIT products for our users around the world.." (Emphasis by the poster)