- Oct 9, 1999
- 21,019
- 156
- 106
Why does this strike me as so amusing?
Now that their clothes have fallen out of fashion with their target market, they will be selling almost no clothing with prominent A&F logos in their US stores, which was their hallmark up until now.
Will this make fashion-conscious teens run out and buy new A&F non-logoed stuff, or will they ditch the brand altogether (which it appears many have already done). Ten consecutive quarters of lower same-store sales.
Now that their clothes have fallen out of fashion with their target market, they will be selling almost no clothing with prominent A&F logos in their US stores, which was their hallmark up until now.
Will this make fashion-conscious teens run out and buy new A&F non-logoed stuff, or will they ditch the brand altogether (which it appears many have already done). Ten consecutive quarters of lower same-store sales.