Chicago Tribune, December 22, 1985:
'Philippe Bruneau, a French toy importer, is fond of telling the story of an innovative Japanese toy manufacturer who had come up with what he thought was the perfect Christmas toy.
' "It looked like a plastic crucifix with Jesus on it," said Bruneau. "But it really was a transformer that could be turned from a passive Christ on the cross into a vengeful monster robot. He was sure this would sell, he said, because it made Jesus Christ into a 'winner.' He was crushed when I told him to tear up his drawings."'
'Philippe Bruneau, a French toy importer, is fond of telling the story of an innovative Japanese toy manufacturer who had come up with what he thought was the perfect Christmas toy.
' "It looked like a plastic crucifix with Jesus on it," said Bruneau. "But it really was a transformer that could be turned from a passive Christ on the cross into a vengeful monster robot. He was sure this would sell, he said, because it made Jesus Christ into a 'winner.' He was crushed when I told him to tear up his drawings."'