For anybody who is interested, I sent the following to the Life people on Sunday, and received the reply noted below today:
Hello,
I have been an avid lover of Life cereal for about the past year and a half. I had always bought the smaller (15 ounce) boxes until about 9 months ago when I decided to try a bigger box since it was cheaper overall. I have noticed that the cereal in the 21 ounce boxes tastes noticeably different than the 15 ounce boxes, and I would like to know why. In my local city, Soandso, Utah, the 15 ounce boxes are roughly $4/box while the 21 ounce boxes are significantly cheaper at $3.20/box. What's the deal? Every time a family member accidentally gets a box (or several) of the larger size I have to eat Life cereal that doesn't taste like it should and I am disappointed. Any idea why this is the case?
Thanks,
Tom:
We're delighted to learn that your family enjoys the goodness of Quaker Life Cereal and thank you for bringing your concerns with the larger boxes to our attention. Please accept our apologies.
A report of your experience has been shared with our Quality Assurance Department. Please be assured that there is no difference in the formula used to make different size boxes of Quaker Life cereal. Coupons for your inconvenience have also been sent via the U.S. Postal Service. Please allow 7-10 business days for them to reach you. We would however like you to provide the following information which can be located on your latest box to assist with our report:
*Complete Best Before Date followed by additional code information
*UPC purchase seal numbers
Unfortunately, we are unable to explain the difference in the pricing for the 2 different size products. The actual retail cost of products is the decision of store management.
We appreciate your business, Tom and hope your family continues to enjoy Quaker products.
Rashana
Quaker Consumer Response
Free coupons FTW, just as was predicted!