80% Superbowl XLI Ads space sold

[mzkhadir]

2006 ain't over yet, but we're already hearing chatter about advertisers in the lineup for Super Bowl XLI which will take place in Miami on February 4, 2007 at Dolphin Stadium. About 80% of the spots have already been sold, according to MediaWeek. Today, The New York Post reports that Motorola, Gillette, Aleve, and Taco Bell have decided to pass this year. Emerald Nuts and Ford are a couple of the brands still deciding on whether or not to return this year. There are rumors that Microsoft might push its Vista product in a spot.

Brands we know will return include Anheuser-Busch with enough ad time to run at least 10 30-second spots (like last year), Pepsi, Careerbuilder.com with two spots, FedEx, Go-Daddy.com, General Motors, Frito-Lay, and of course the movie studios.

The NFL, Chevrolet, and Doritos brands are asking John Q. Public to create their Super Bowl spots. Alka Seltzer will be running a pre-game spot with a new consumer-created jingle.

 

[RagingBITCH]

How is that surprising?

 

[Chaotic42]

Originally posted by: RagingBITCH
How is that surprising?

I thought that ad space would have been sold out by the end of the last Superbowl.

 

[RagingBITCH]

Originally posted by: Chaotic42

Originally posted by: RagingBITCH
How is that surprising?

I thought that ad space would have been sold out by the end of the last Superbowl.

Nah. Some of the holdouts are probably waiting to see who is in the playoffs at least. The usuals (as mentioned above) are all perinneal SB advertisers, who have nothing to lose by blowing $1 mil per 30 second ad.

 

[mzkhadir]

Originally posted by: RagingBITCH

Originally posted by: Chaotic42

Originally posted by: RagingBITCH
How is that surprising?

I thought that ad space would have been sold out by the end of the last Superbowl.

Nah. Some of the holdouts are probably waiting to see who is in the playoffs at least. The usuals (as mentioned above) are all perinneal SB advertisers, who have nothing to lose by blowing $1 mil per 30 second ad.

I think its more than 1 mile per 30 sec ad